The colorful brocade fabrics of the ethnic groups of the Central Highlands.

A showcase of traditional brocade costumes of ethnic minorities in Gia Lai .

"Gia Lai ơi" is an artistic program featuring performances showcasing a collection of ao dai (traditional Vietnamese dress), and a fashion collection representing the four seasons (spring, summer, autumn, and winter) corresponding to the main color palettes, inspired by brocade – a cultural heritage of the indigenous ethnic groups of the Central Highlands.

The models showcased fashion to folk music with a Central Highlands feel, accompanied by artisans, actors, and dancers, recreating the cultural atmosphere and vibrant colors of brocade fabrics.

The program also featured 40 artisans from weaving groups and weaving clubs in the province, 60 students from the Provincial Boarding High School; a group of Jrai artisans performing traditional musical instruments; and 80 models, artists, and actors from the Dam San General Music and Dance Theatre.

The program also features performances by renowned dancers, singers Y Nhíp, Brice Liêm, Khang Ngọc, Phương Kat, and the 9X teacher Thái Dương…

“The program's creators aspire to recreate the simple life of the ethnic minority people of Gia Lai and their ingenuity in labor. They live in villages where everyone knows each other well, but their invaluable creations, which have become precious assets to life today, are not yet widely known,” said designer Minh Hanh, Creative Director of Vietmode.

At the show, a fashion collection inspired by brocade will be presented alongside music and images that vividly reflect the spirit and rhythm of life in the Central Highlands, such as wooden statues of the Ba Na and Jrai ethnic groups, communal houses, wind chimes, etc. This will be accompanied by images of artisans engrossed in their creative work in their own unique spaces.

Notably, the Jrai artisans who participated in the World Sound Festival in South Korea last September also contributed to the event with several performances that captivated international audiences, such as the children's rhyme "Bringing Water to the Village"; the flute solo "Full Moon Night"; and the bamboo instrument ensemble "Prosperous Village".

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