Saigon Co.op stimulates consumption with 'Pride in Vietnamese Products' month

Saigon Co.op kích cầu tiêu dùng với tháng 'Tự hào hàng Việt' - Ảnh 1. — Supermarket systems Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Sense Market, Sense City, Cheers, Finelife offer discounts from 15% to 30% on Da Lat meat and vegetable products from August 29 to September 4 - Photo: QUANG DINH

He requested that units have policies to encourage consumption and investment in domestic production sectors with strengths and market demand.

And one of the notable initiatives implemented at the same time the directive was issued was the "Pride in Vietnamese Products" program officially launched by Saigon Co.op, the oldest purely Vietnamese retailer in Vietnam, at 800 points of sale nationwide.

The program is part of a series of activities by Saigon Co.op to celebrate National Day September 2.

During the 21 days of the "Proud of Vietnamese Products" program, from August 29 to September 18, Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Sense Market, Sense City, Cheers, Finelife cooperated with more than 600 partners to discount from 10 - 50% on more than 3,500 Vietnamese products in all product categories.

Mr. Nguyen Ngoc Thang (Deputy General Director of Saigon Co.op)

Vietnamese goods - important business strategy

Mr. Nguyen Ngoc Thang, Deputy General Director of Saigon Co.op, shared that "Proud of Vietnamese goods" is a highlight in Saigon Co.op's business strategy, demonstrating its commitment to accompany and support Vietnamese goods in all activities.

Accordingly, during the 21 days of the "Proud of Vietnamese Products" program, from August 29 to September 18, Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Sense Market, Sense City, Cheers, Finelife reserved all the best locations to display and introduce Vietnamese products; coordinate with more than 600 business partners to discount from 10 - 50% for more than 3,500 Vietnamese products in all product categories.

On the occasion of September 2nd, there is a separate discount program, full of excitement and incentives; great weekend deals, thousands of opportunities to get 35,000 VND back according to the invoice value (applicable when shopping at Sense city)...

In particular, the Vietnamese culinary festivals held weekly promise that Co.opmart and Co.opXtra will become extremely "hot" places to attract customers to come and experience Vietnamese specialties from all over the country.

Speaking further about the purpose of the program, Mr. Thang said that throughout 35 years of establishment and development, Saigon Co.op has always supported Vietnamese goods by prioritizing display and promotion and implementing shopping stimulus programs. The retailer also cooperates closely with partners to bring Vietnamese and domestically produced goods to the international market.

Furthermore, as one of the activities to celebrate the 35th anniversary of Saigon Co.op, this year's "Pride in Vietnamese Products" month is also heavily invested in, focusing on connecting with business partners and customers.

Through this, millions of customers in Saigon Co.op's retail ecosystem can join the program "Vietnamese Spirit - Joining hands to do good deeds" by contributing purchase points according to the invoice value, the entire contribution amount will be implemented for the Co.op Cares project.

Contributing to the spread of Vietnamese goods, Saigon Co.op urgently launched a new supermarket, Co.opmart Pham The Hien, in District 8 (HCMC). Located in the district, the gateway for trade between HCMC and the provinces of the Southwest, Co.opmart Pham The Hien is the place to display and introduce Saigon Co.op's newest Vietnamese goods and is a trusted shopping place for people.

Bridge between Vietnamese goods and consumers

According to the Ministry of Industry and Trade, statistics show that the total retail sales of goods and services in the country in the first half of 2024 increased by only 8.6% compared to the same period last year. Excluding the price increase factor, the total retail sales of goods and services in the first six months of this year increased by only 5.7%.

In Ho Chi Minh City alone, Mr. Le Huynh Minh Tu, deputy director of the Ho Chi Minh City Department of Industry and Trade, said that the agency received a sharp increase in the number of applications for promotional programs from businesses compared to last year.

"This shows that the need to push goods and increase business demand is very high. Many Vietnamese businesses are suffering from frozen cash flow due to high inventory. The Shopping Season program that Ho Chi Minh City is implementing is to support Vietnamese goods with deeper discounts, so that users can buy more goods at better prices," added Mr. Le Huynh Minh Tu.

The favorable thing is that according to statistics in the Ho Chi Minh City market, Vietnamese consumers have proactively used Vietnamese products. In the recent past, the rate of acceptance and priority of using Vietnamese products by consumers has reached 90% and 75% of consumers recommend relatives and friends to buy Vietnamese products...

The increasingly deep and wide coverage of Vietnamese goods on both modern and traditional channels is the result of the combined efforts of many departments, agencies and units, including the role of retail systems such as Saigon Co.op.

"These values have been recognized and highly appreciated by Ho Chi Minh City leaders. Saigon Co.op continues to affirm its role as a bridge between Vietnamese goods and consumers, protecting domestic production," Mr. Nguyen Ngoc Thang shared.

Many partners accompany Saigon Co.op

On this occasion, Saigon Co.op cooperated with Unilever Vietnam to carry out a series of projects "Improving school quality - Green, clean and healthy" at 70 schools with many limitations in facilities nationwide with items such as building toilets, libraries, sports fields, equipping water filtration systems and hand washing areas...

The projects are expected to be constructed and handed over in the third and fourth quarters of 2024, depending on the current status and needs of each school, welcoming students before the new school year.

Saigon Co.op also cooperated with Unilever Vietnam to implement the program "Raising the green pace of life" - donating 30,000 seed balls and 5,000 forestry seedlings to Bach Ma National Park and Than Sa - Phuong Hoang nature reserve.

Saigon Co.op accompanies P&G, a consumer goods group that has been associated with Vietnamese consumers for the past 30 years, to organize a chain of "Charity Supermarkets - Lighting up Vietnamese goods" in localities from North to South, bringing joy to disadvantaged people when they can shop at zero-dong supermarkets.

The Charity Supermarket chain will be implemented in a rolling manner by region, starting in Ho Chi Minh City and then to many other localities and is expected to be completed in October 2024.

Special promotions of "Pride in Vietnamese Products"

• Meat Festival - Dalat Vegetable Festival: 15% to 30% discount, applied from August 29 to September 4, for Dalat meat and vegetable products.

• Trust Vietnamese products - Lots of promotions: buy 2 get 1 free, buy 1 get 1 free or free gifts applied to laundry, home cleaning, and fashion products

• Great sale - Celebrate the holiday: with a purchase bill over 400,000 VND, customers can buy 1 product at a preferential price, a bill over 800,000 VND can buy 2 products, a bill over 1.2 million VND can buy 3 products... applicable to technological food products, household appliances, chemicals, and clothing.

• Buy more - Get cheaper: customers who buy 3 or more products of the same type will get a bigger discount with a preferential rate of 0 VND to 55,000 VND

• Big size bargain: applies when buying private label products Co.op Happy and Co.op Select, the larger the size, the deeper the discount, from only 39,900 VND to 269,000 VND/product.

• Membership program: Co.op members enjoy exclusive offers of 25% off, accumulate points freely and receive attractive gifts in the Shopping Accumulation program - Great gifts in hand, The higher the rank, the deeper the discount, Membership incentives - Thousands of bonus points.

• Program on online channel: "Flash sale of Vietnamese goods online" with shocking discounts, product combos for cosmetics, food technology and Co.op private label products applied from September 8 to September 9.

• Promotion "9 golden days of Vietnamese product deals", applied from 1 to 9/9, giving away a voucher code worth 30,000 VND discount for certain products; powerful QR code mini game "Vietnamese product deals, real prizes" - customers click on the lucky spin to have a chance to receive a voucher code worth 50,000 VND, 100,000 VND or purchase Evouchers applied from 29/8 to 18/9.