New products attracting customers in Hanoi

With impressive programs and spaces, Hanoi's night tourism products have more or less left an impression on domestic and foreign tourists.

Hanoi has many advantages for developing night tourism. In particular, the infrastructure system connecting tourist attractions, sightseeing spots, and night economic activities is convenient for tourists. The system of facilities serving the needs of entertainment, dining, shopping, and resting for tourists is relatively developed.

In addition, the capital possesses a huge amount of heritage and relics along with a unique system of cultural and artistic values, which is one of the resources that helps the city have many conditions to develop night tourism. Hanoi also has many spaces to develop night tourism, both in the inner and outer city community spaces and separate entertainment complexes...

Thang Long Imperial Citadel Night Tour is always sold out.

The capital city of Hanoi has its first night tourism product, the Hang Dao - Dong Xuan walking street, the night food streets in Hanoi's Old Quarter, which have gradually developed into many different areas and types. Notably, the birth of the Hoan Kiem Lake walking space marks a new turning point in the development of night tourism in Hanoi.

Next, from 2020 to now, a series of night tourism products to experience Hanoi's heritage and culture have continuously appeared such as: Decoding Thang Long Imperial Citadel Night Tour, Sacred Night at Hoa Lo Prison Relic, Heart - Talent Literature Tour at the Vietnam Literature Museum, along with walking spaces: Son Tay Citadel, Ngoc Island - Ngu Xa Food Street, Tran Nhan Tong Walking Street. Before that, there were models of organizing night art performances implemented by many theaters, tourist areas and even double-decker buses operating at night.

It can be seen that Hanoi's night tourism products have more or less left an impression on domestic and foreign tourists. The Hoan Kiem Lake walking space alone attracts an average of 15,000 - 20,000 visitors every weekend night; the Son Tay Ancient Citadel walking space attracts nearly 10,000 visitors.

Hanoi night heritage experience tours and night literature tours are mostly fully booked, with many tours even fully booked. Not only does it bring direct revenue from ticket sales (for tours of relics, museums, and theaters), but the development of night tourism products also effectively promotes commercial activities from shopping, dining, and participating in services.

In the near future, the Lotte Mall Tay Ho shopping - entertainment complex, Mega Grand World in Gia Lam - Van Giang area will open, expected to become one of the night tourism products attracting a lot of attention from tourists...

However, night tourism activities still reveal many shortcomings, night services are not diverse, not connected, only concentrated on weekends. Therefore, investment and effective exploitation to promote the advantages of this type of tourism are in need of attention.

Tourism experts believe that developing the night economy in Hanoi, including night tourism, is a long-standing issue. Therefore, to develop night tourism products, Hanoi needs to have more systematic and synchronous strategies, thereby attracting investment businesses. Planning issues need to be considered one of the prerequisites and synchronized with policies for this type of economy.

According to the leader of the Vietnam Tourism Association, tourism activities in the night economy require the participation of many sectors and the people. However, to do this, it requires management agencies to have appropriate policies and mechanisms, specific to night economic activities, creating conditions for businesses to build specific tourism products such as: Cultural tourism, night culinary tourism, shopping tourism.

Currently, the Hanoi Department of Tourism is actively building and developing a series of unique night tourism products. It is expected that in October 2023, the Department will organize the launching ceremony and put into operation the lighting art experience space "Hanoi Night - Touching point of emotions" at the Cultural and Art Center 22 Hang Buom, Hoan Kiem District and organize the launch of the online review contest "Hanoi Night welcomes you".

The night walking street attracts a large number of people and tourists.

In the long term, the Capital Tourism Industry will focus on researching, building and developing a number of night tourism models in a number of localities with potential strengths, focusing on two directions: Completing and improving the quality of night tourism models in central districts (Hoan Kiem, Tay Ho) and planning and building separate, professional night tourism complexes (expected in suburban areas).

Hanoi is expected to be one of the localities that successfully builds a model for developing night tourism products, making night tourism a key product to develop the night economy in Hanoi; helping Hanoi tourism affirm its brand and enhance the competitiveness of tourist destinations, increase visitor attraction, increase spending and prolong the length of stay of domestic and international tourists when coming to the capital Hanoi.

At the same time, to effectively manage night tourism activities, the City's functional agencies need to focus on perfecting mechanisms to properly manage tourism economic activities and exploit the full potential of this model.

Including: business type, business area, operating license, operating standards (noise, light, etc.), regulations on night traffic, security and order, strong decentralization for localities in managing and developing night tourism. This will ensure the maintenance of the night tourism environment while ensuring the safety of participants.

Source: https://baoquocte.vn/du-lich-dem-san-pham-moi-hut-khach-cua-ha-noi-242357.html