SeABank collaborates with singer My Tam to launch SeASoul 2in1 Visa card - An emotional financial experience

Hanoi, August 16, 2025 - Southeast Asia Commercial Joint Stock Bank (SeABank, stock code: SSB) in collaboration with singer My Tam officially launched the special international multi-function card Visa SeASoul 2in1. Integrating both debit and credit card features, the SeASoul 2in1 card not only provides a flexible financial experience personalized to your lifestyle, but also conveys the message "Complete Gratitude - True Connection" that SeABank and singer My Tam want to give to customers and those who love My Tam's music.

Originated from "Heart"

In the hustle and bustle of modern life where human emotions are easily forgotten amid the pressures of life, service experiences that bring spiritual value are increasingly expected by customers. From a purely spending tool, modern financial products are strongly transforming towards personalizing customer experiences.

With the motto "Customer-centric", SeABank is one of the pioneering banks providing personalized products and services, owning many specialized card lines to meet diverse needs and modern lifestyles such as: resort travel (SeATravel), sports (BRGGolf), shopping (SeA-Easy), beauty (SeALady Cashback)...

Continuing to affirm its commitment to serving customers from the heart, SeABank has collaborated with the international card organization Visa and singer My Tam - a talented, sincere artist with a great heart for the community, to launch the international card product Visa SeASoul 2in1.

At the launch ceremony of the SeASoul 2in1 Visa card on August 16, 2025, SeABank Vice Chairman of the Board of Directors Le Thu Thuy said: “SeABank believes that a modern financial product does not stop at meeting spending needs, but also needs to come from the heart to touch the emotions of customers. The SeASoul 2in1 card is created from understanding and sincerity, affirming the strategic development vision of “Taking customers as the center”, along with the mission of serving with dedication to bring happiness and a prosperous future to the community. SeABank hopes that accompanying singer My Tam - an artist who always focuses on the community will create resonance in the journey of spreading humanistic values to customers”.

Singer My Tam also shared about the collaboration with SeABank: “Tam always believes that sincere values will touch the heart. Tam and SeABank have connected from the harmony in beliefs and value systems, when both put the audience and customers at the center, aiming for connections from the heart and sincerity. The SeASoul 2in1 card is something extremely special that SeABank and Tam want to send their feelings and positive messages to their Soulmates.”

Originating from the "attention" to customer needs and the desire to connect human values in line with the core spirit of the product "Soulmate - Peace of mind - Good heart" , the SeASoul 2in1 Visa card is designed with the mission of bringing customers an emotional financial experience journey.

Soulmate - Connect with idol

The SeASoul 2in1 Visa card design is extremely unique with the signature of singer My Tam and the stylized music from the song "Cư vui lên" as a gift, a message from SeABank and singer My Tam to customers with a positive message and deep meaning about optimism and strength to overcome difficulties in life.

Not only do they have the opportunity to receive a gift set of merchandise designed by SeABank and singer My Tam, SeASoul 2in1 Visa cardholders also have the privilege of receiving free tickets or buying early tickets to concerts or participating in private events of SeABank. In addition, with unique NFC technology, cardholders can easily connect to My Tam's hits anytime, anywhere with just 1 touch via smartphone.

Peace of mind - Enjoy all the benefits

With the desire to bring moments of "peace of mind" while helping customers spend flexibly and safely, securely, Visa SeASoul 2in1 is designed to be multifunctional, integrating technology and smart finance, while also having the outstanding features of both debit and credit cards. The card is issued in 2 forms: virtual card and physical card, convenient to use, simple to carry, ready to use immediately after opening and activating the card.

SeASoul 2n1 Visa card has many attractive incentive policies for My Tam fans and customers who love music , culture, arts and entertainment to enjoy. Accordingly, SeASoul 2in1 Visa card has a 15% refund for transactions on music and entertainment platforms: Spotify, Netflix, YouTube and My Tam's official website (mytammusic.com). The card also refunds 1% for the fields of cuisine, travel, culture, arts and entertainment and 0.2% for all other transactions, helping customers feel secure in their daily spending. In addition, cardholders will be exempted from 100% of the transaction setup fee for 3-month installment payments (unlimited number of installment payments).

A special offer for fans when opening a SeASoul 2in1 card, SeABank will give the cardholder a beautiful 10-digit account number ending in 1601 - the birthday of singer My Tam, with a subtle connection to the fan community, showing the sincere companionship and gratitude from SeABank and My Tam.

Good heart - Be happy, because your heart is beating with love

Not only supporting convenient, flexible and safe spending, unique non-financial privileges help Visa SeASoul 2in1 become a place where emotions are nurtured, souls are touched and human values are spread.

For each newly opened and successfully activated SeASoul 2in1 Visa card, SeABank will contribute 3,000 VND to the charity fund of SeABank/MT Foundation to spread love and join hands with the community.

The SeASoul 2in1 Visa multi-function card is a symbol of connection - where finance touches emotions, each card opened is an act of sharing, thereby demonstrating SeABank's strong commitment to sustainable finance and social responsibility.

Source: https://www.seabank.com.vn/tin-tuc/tin-seabank/news/seabank-ket-hop-cung-ca-si-my-tam-ra-mat-the-visa-seasoul-2in1---trai-nghiem-tai-chinh-day-cam-emotional