SHB Son La accompanies local economic development

Focus credit on production and consumption

SHB Son La focuses on promoting lending to production and business sectors, especially those in line with the province's development policy, such as agriculture, processing, and preservation of agricultural products... The bank has created favorable conditions for people to access capital to buy seedlings, agricultural materials, and production equipment, contributing to stabilizing life and promoting household economy.

Corporate Customer Department - SHB Son La held a meeting to deploy tasks.

In addition, SHB strengthens strict control of credit in areas with potential risks; promotes the mobilization of idle capital from the population through preferential deposit interest rate policies; develops consumer credit and loans to serve living needs.

Currently, SHB Bank's total assets have reached nearly VND825 trillion, of which outstanding loans to customers have exceeded VND594 trillion, up 14.4% compared to the beginning of the year and up 28.9% over the same period. SHB recorded pre-tax profit of more than VND8,900 billion, up 30% and fulfilling 61% of the annual plan, reflecting the bank's sustainable growth momentum and operational efficiency.

Mr. Bui Quang Bao, Director of SHB Son La, said: SHB Son La continues to be a trusted companion of Son La people and businesses on the development journey. SHB aims to achieve total assets exceeding VND 832 trillion by 2025, pre-tax profit of VND 14,500 billion, an increase of 25% compared to 2024. The period of 2026-2027 is the acceleration period, SHB aims for a total asset size of VND 1 million billion, continuing to affirm its position in the TOP 5 largest private banks in Vietnam.

Promoting digital transformation

Pioneering in digital transformation, SHB Son La has implemented an online account opening program at communes and villages, helping people easily access banking services without having to go to the counter. Bank staff will provide on-site instructions on how to use the SHB SAHA application and recommend measures to ensure safety in electronic transactions.

Customers transact at SHB Son La.

The bank also actively popularizes cashless payment via QR code, expands the use of payment and credit cards, especially in grocery stores, traditional markets, etc. To date, 100% of customers at SHB Son La have installed and used SHB SAHA, reflecting the effectiveness of digital transformation and improving customer experience.

Ms. Dinh Thuy Sinh, Head of Corporate Customer Department, said: In 2025, SHB focuses on the goal of providing added value and experience to customers, through the application of tools to improve sales processes, retail and corporate credit management. At the same time, digital channels are also optimized in terms of interface and security, bringing peace of mind in every transaction.

SHB Son La staff guides customers to install SHB SAHA application.

Regularly transacting at SHB Son La, Ms. Nguyen Thi Hanh, Group 6, To Hieu Ward, shared: With my business, I have registered to use SHB Bank's credit card to pay and manage some amounts. I find the use of payment methods very convenient and flexible. In addition, when I need to increase my credit limit, I am also consulted in detail by bank staff about the procedures and quickly completed. I am very satisfied with SHB's service.

With a sustainable development strategy, dedicated staff and diverse product ecosystem, SHB Son La Branch is increasingly affirming its role as a financial partner accompanying people and businesses in the journey of building the local economy , strongly committed to a Son La that develops greenly, quickly and sustainably.

Source: https://baosonla.vn/kinh-te/shb-son-la-dong-hanh-phat-trien-kinh-te-dia-phuong-tHWJQWlHR.html