This project is part of a series of activities to support local gardeners by Shopee and ShopeeFood in collaboration with Foodmap with the goal of helping gardeners build sustainable businesses, further strengthen brand value, and contribute to promoting local economic development.
The cooperation between Shopee and FoodMap through the project "Honoring Vietnamese agricultural products" this time promises to create positive impacts on the development and growth of the agricultural distribution network according to a modern model.
Accordingly, the project will take place from April to December 2023, aiming to support orchards in many provinces and cities across the country such as Khanh Hoa, Dak Lak, Dak Nong, Bac Giang ... with 3 main contents including: Supporting farmers to preserve perennial native trees; Introducing Vietnamese agricultural products to Shopee users and Supporting some local orchards to improve production processes, meeting VietGAP standards.
Ms. Vu Thanh Quynh - Communications Director of Shopee Vietnam shared: "The cooperation between Shopee and FoodMap will help promote strengths and optimize the use of utilities in the ecosystems of both parties. FoodMap, with its advantage of understanding agricultural production and purchasing management, will support gardeners in standardizing the growing process, helping to increase prices and ensure output in the context of market fluctuations. In addition, taking advantage of the advantages of e-commerce technology platforms and Shopee's ecosystem, we will strengthen promotional activities and increase visibility to enhance the value of Vietnamese agricultural products."
Starting from April, Shopee, ShopeeFood and FoodMap will focus on supporting farmers in Khanh Hoa province to promote and boost consumption of local ancient mango products on the Shopee and ShopeeFood e-commerce platforms. Khanh Hoa ancient mango varieties such as Canh Nong mango and Cat Thom mango will be available for sale from April 25, 2023.
FoodMap will support farmers in purchasing and officially distributing products.
Mr. Nguyen Duc May - FoodMap Operations Director said: "Supporting the operation and development of agricultural products is one of FoodMap's top priorities. We are very pleased to cooperate with Shopee and ShopeeFood this time, and expect that the Honoring Vietnamese Agricultural Products project will not only help farmers find product outlets at good prices but also aim to support sustainable agricultural development in the future."
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