The show of 'big brothers' and gold prices become search trends in 2024

The year 2024 witnessed a strong boom in the domestic entertainment industry with waves of special interest from audiences for reality shows, music concerts and TV dramas.

On the Cốc Cốc browser, shows like “Anh Trai Vuot Ngan Chong Gai” and “Anh Trai Say Hi” became the focus of searches. Not only attracting audiences in the television entertainment space, the “anh trai” also created a fever of sold-out concert tickets.

Besides, with the heat of the music programs, the artists' sayings also left a strong impression on the audience. The hottest were "Whoever is afraid, go home" by rapper MCK, "The top of the ceiling is fluttering" by People's Artist Tu Long and "Who has done anything" by artist Quang Trung.

Vietnamese TV dramas also scored points with audiences with works such as “The Unique Path”, “Going in the Ruddy Sky” and “The Milk Flower Returns in the Wind”.

Keywords related to entertainment programs that many people are interested in. (Illustration photo)

In the Finance and Real Estate topic group, the gold price reached a record of 90 million VND/tael, becoming the most interested financial content. "Today's gold price" has become the hottest keyword in Finance, with a 147% growth in search volume. New changes in the 2024 Land Law are also of interest to many users.

In 2024, the technology sector in Vietnam will see major changes in cyberspace management policies. Most notably, the State Bank will issue policies related to biometric authentication, contributing to a turning point in security in online transactions.

Mandatory biometric authentication in online transactions has driven a 957% spike in search volume.

Notably, the iPhone 16 launch event, although not much innovation, still increased searches by 322%. The top 5 technology products most searched by users in 2024 include: "samsung s24 ultra", "iphone 16", "redmi note 13", "iphone 15" and "macbook air m3".

The top 5 trending apps and software are: “canva”, “tiktok”, “gemini”, “capcut” and “scratch”. Online learning platforms such as Scratch, VNedu and IOE recorded growth of 154%, 73% and 20%.

Chi Hieu

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