Son La promotes plum consumption

The plum picking festival was held for the first time in Yen Chau district in the border commune of Phieng Khoai, which is the commune with the largest plum growing area in the district with 2,300 hectares. Favorable climate and natural conditions, along with the application of scientific and technological advances by the people, have resulted in high productivity and quality of plum trees here.

In 2025, the Festival will be held on May 23.

Currently, the whole commune has nearly 500 hectares of plum in Phieng Khoai which is recognized as a high-tech production area. Thanks to the application of technical advances in care, drip irrigation, and biological pest control, the quality of plums has been significantly improved. The products have been granted a growing area code, meeting the conditions for traceability, opening up opportunities to reach large domestic and foreign markets.

Plums in Son La are grown according to VietGAP and GlobalGAP processes.

The festival is not only a seasonal activity but also a cultural playground, promoting strategic products. Activities at the festival include plum picking contest, plum art contest, plum eating contest, cultural exchange, folk games, honoring individuals and cooperatives with many contributions to building the brand and developing plum products.

With the message "Producing clean agricultural products associated with environmental protection", through this event, the brand, Phieng Khoai plums, crispy, sweet, fragrant, safe, good for health, are brought closer to consumers. Contributing to promoting and introducing Yen Chau plum products; honoring plum growers, promoting the link to develop sustainable agricultural economy associated with tourism development; creating a playground, exchanging experiences, improving knowledge for plum growers, promoting the value of key crops, increasing income for people.

Through the festival, typical cooperatives and plum growing households were honored for their contributions to sustainable production and product branding. The agricultural product booths displayed not only fresh plums but also many processed plum products such as jam, syrup, plum wine... expanding consumption channels in a diversified direction.

Not stopping at the festival, the authorities of Yen Chau district and Son La province have identified plum as one of the key crops with high economic and cultural value. The orientation in the coming years is to expand the growing area meeting VietGAP and GlobalGAP standards; strengthen the linkage between cooperatives - enterprises - scientists to complete the value chain.

Plum experience tourism is also becoming a unique product of Son La. With beautiful natural landscapes, lush plum gardens in the middle of the hills, tourists can directly participate in picking and enjoying the fruit in the garden, an attractive and potential experience of "hunting for ripe fruit season".

Plum is not only a sweet fruit of the Northwest, but also a symbol of the effort to change the mindset of production and consumption towards a modern, green and sustainable direction. The plum picking festival in Phieng Khoai is a stepping stone for Son La to enhance the value of local agricultural products, aiming at the goal of developing the rural economy associated with tourism and integrating into the global market.

Ngoc Ngan

Source: https://congthuong.vn/son-la-thuc-day-tieu-thu-man-hau-389187.html