Purchasing power increased sharply from the stimulus program

Hanoi Promotional Month 2024 has officially activated more than 1,000 promotional points of sale with discounts up to 100%, at a chain of stores in all economic sectors and 50 promotional "Golden Points" which are supermarket systems and large shopping centers.

After less than a week of implementation, businesses have recorded a sharp increase in revenue. The program promises to become an important boost to promote domestic consumption, increasing total retail sales at the end of the year and the Lunar New Year 2025. Purchasing power increased by 30-50%. As a participating point in the "Golden Day Shock Price" program in the Hanoi Promotion Month program in 2024, Bapo Bakery store (at No. 8, Quang Trung Ward, Ha Dong District) recorded a revenue growth of 40-50% compared to normal days.

“As of the afternoon of December 21, the number of customers coming to the store exceeded our expectations, with about 400-500 customers coming to shop at the store,” said Mr. Nguyen Dao, Head of Marketing at Bapo Bakery. According to Mr. Nguyen Dao, because this is a food product, the store pays special attention to the input selection process, with goods of clear origin, with priority given to Vietnamese goods. Similarly, according to Mr. Pham Hoang Hanh - Director of Mediamart My Dinh supermarket - a unit participating in "Golden Point", in order to prepare goods and good promotional programs for consumers, we have proactively worked with manufacturers and distributors to not only ensure enough goods to meet consumers' needs, but also good price policies, along with promotional programs such as: "Buy one get one free", "Deep discounts, stimulate demand", "Buy now, pay later", "Consume first, pay later", "Pay in installments of 0 VND"... In this year's Promotion Month, we have prepared more than 30,000 products focusing on televisions, refrigerators, washing machines, air conditioners, household appliances, technology products..., with a uniform discount of 15-50%. In addition, Mediamart also launched many promotional sales activities on TikTok and Facebook platforms and cooperated with banks and payment wallets to launch many online incentive programs for customers who do not have the opportunity to experience shopping directly at the supermarket system. The rate of online sales is currently around 30-40%. With the implementation of diverse stimulus solutions, the level of promotion is very deep, therefore, the purchasing power during the implementation of the Hanoi Promotion Month program in 2024 increased by 30-50% compared to the same period last year. Meanwhile, at the supermarket system, to prepare for the peak season of Hanoi Promotion Month 2024 and the holidays, Lunar New Year at the end of the year, the retail chain WinMart/WinMart+/Win has proactively worked with suppliers 2-3 months before Tet to increase inventory by 20% compared to the same period, ensuring abundant supply, avoiding shortages or sudden price increases. In particular, focusing on essential items such as fresh food, items consumed a lot during holidays and Tet such as candy, soft drinks... are also planned to be prepared in large quantities and at competitive prices. All products are strictly inspected by the supermarket system for quality and origin to ensure the health safety of consumers. With the orientation of implementing the "good price" strategy throughout the year to bring a quality basket of products at a more economical price to all customers, the supermarket system has regularly implemented a promotional program twice a month with discounts of up to 50%, buy 1 get 1 free... at the same time, applying a fixed 20% member discount on WinEco clean vegetables and MEATDeli chilled meat. In addition, the system also deploys the form of shopping via the website https://winmart.vn/ to bring customers a convenient experience, as well as deploy many attractive promotional programs with discount codes exclusively for online shopping customers to stimulate consumption. Affirming the brand of Hanoi Promotion Month Established in 2009, Promotion Month is a large-scale promotional event held annually in November with the aim of stimulating consumption, promoting production, business activities and economic growth in Hanoi. In order to consistently implement the goals of the Government , Hanoi People's Committee to promote trade promotion activities and economic development, completing the growth targets of the Capital in 2024, the Hanoi Promotion Month program is deployed with many key activities to enhance the development of trade promotion activities, apply technology towards the entire traditional consumer market and smart consumption, connecting businesses with consumers in the Capital faster. According to the reporter's observations at Winmart Royal City supermarket (building R3, Wincom Mega Mall Royal City, 72 Nguyen Trai Street, Thanh Xuan District) - one of the supermarkets implementing "Golden Spot" in the Hanoi Promotion Month 2024 program series at noon on December 22, the number of customers flocking to the supermarket was quite large. Along with daily food items, Tet gift baskets, food, cakes, candies, etc. were also chosen by customers.

Ms. Nguyen Minh Anh (lane 12 Mac Thai Tong street, Cau Giay district) said that this year, the Promotion Month is held in December, which is only more than 1 month before Tet, so we take advantage of the deep promotion program that supermarkets are implementing on this occasion to shop for Tet goods. With careful preparation, and the participation of nearly 500 businesses responding to the implementation of promotional activities in many diverse forms, Hanoi Promotion Month 2024 is expected to be a special bridge to help connect supply and demand, support businesses to promote their brands and consumers to access and purchase products and services at the most preferential prices of the year. Thereby, contributing to promoting the economic development of the capital and affirming the brand value of a special year-end promotion program that is always eagerly awaited by consumers in the capital and tourists nationwide. In order for the Hanoi Promotion Month program in 2024 to create conditions for businesses to consume goods; the units also requested departments, branches and sectors to accompany supermarkets in promoting and traditional activities in a diverse and flexible manner so that customers can grasp the big promotional programs at the end of this year. Source: https://hanoimoi.vn/thang-khuyen-mai-ha-noi-2024-suc-mua-tang-manh-tu-chuong-trinh-kich-cau-688303.html