New vitality of Tay Nguyen brocade

With sincere love, many artisans in the Central Highlands are reviving the brocade weaving craft, creating more livelihoods for generations to preserve the traditional heritage of the nation.

Brocade is no longer limited to the village but has become a product in the fields of fashion, souvenirs, interior design, etc. This has created new vitality for brocade.

According to Ms. H'Binh in Bon N'Jieng, Dak Nia commune, Gia Nghia city (Dak Nong), in recent years, the brocade of the Ma people has had many opportunities to "revive". Currently, traditional ethnic patterns and natural colors of the mountains and forests have been incorporated into fashion products by designers.

That has helped her weaving profession and that of many other women in the commune develop, creating a stable income. “In one week, each person can weave a fairly large brocade with a selling price of 1.5 - 3 million VND. Compared to farming, brocade weaving is easier and brings in higher income. Brocade weavers like us have a new direction for long-term economic development,” Ms. H'Binh said excitedly.

Although Mrs. H'Bach is 74 years old this year, she still regularly teaches her children and grandchildren to preserve the traditional brocade weaving profession for her family. Photo: Phan Tuan

Ms. H'Ler Eban, in Buon Ma Thuot city (Dak Lak), not only helps revive the traditional brocade weaving craft of the Ede people, but also brings traditional cultural products of the nation to consumers everywhere, especially exporting to many countries around the world.

In 2018, Ms. H'Ler used all of her family's income to establish the Ami Sia tailor shop. From here, she gathered many experienced artisans in the province to weave brocade to sell to her.

After the artisans completed the weaving, Ms. H'Ler brought it back and personally designed and sewed innovative costumes with a modern style, with the motto "integrate but do not dissolve".

According to Ms. H'Ler, to make brocade costumes suitable for fashion tastes, she constantly researches and learns. This is to create many new products, suitable for all ages, weather, and different working environments.

On average, each year, Ami Sia tailor shop sells over 500 brocade products to domestic customers and overseas Vietnamese in the US, Australia, Canada, Finland...

Currently, Ms. H'ler's tailor shop has created stable jobs for 4 tailors and 10 textile artisans, with an income of about 4.5 million VND/month.

Tran H'Nhan (born 2006) is the third generation to continue the brocade weaving profession in a Ma ethnic family in Dak Nong province. Photo: Phan Tuan

With the same passion and creativity, young artisan H'Luin Adrông in Ju village, Ea Tu commune, Buon Ma Thuot city has designed stylized brocade dresses and wedding gowns that are gentle, soft, and beautiful, helping brocade have the opportunity to develop.

After 2 years, up to now, she has launched more than a dozen brocade wedding dress designs to meet the needs of young people, and has been loved and welcomed by many consumers.

In fact, in addition to the efforts of the people, in recent years, across the country in general and the Central Highlands provinces in particular, all levels and sectors have organized many activities to honor the brocade weaving profession.

Thereby, contributing to preserving the beauty of brocade of ethnic minorities and also creating a new life for brocade to spread far and wide.

Source link