Training on digital business skills and livestream knowledge

(GLO)- On the morning of May 27, in Pleiku City, the Department of Industry and Trade of Gia Lai coordinated with the Center for E-commerce and Digital Technology Development (Department of E-commerce and Digital Economy, Ministry of Industry and Trade) to organize a training course on "Enhancing business skills in the digital environment and effective livestream strategies".

Participating in the training were representatives of departments, branches, units, business associations, and a number of enterprises, cooperatives, and business households in the province.

Scene of the training session. Photo: VT

The training content was delivered by Tiktoker-Content Creator Tran Viet Anh, owner of the TikTok channel "Anh bo doi" with 628,000 followers, a lecturer at the Center for E-commerce and Digital Technology Development under the Department of E-commerce and Digital Economy , focusing on 3 main topics related to the current trend of digital transformation in business.

With the topic of preparing content platforms, videos , and strategies before livestreaming, students are guided on a number of topics such as: creating videos for livestream sales, setting up space, filming equipment, as well as building scripts and analyzing viewer behavior. In the topic of "Building a personal brand on TikTok platform" - a social networking platform that is growing strongly in online sales activities, students are oriented on personal style, voice, image, and know how to optimize profiles to increase credibility and attract followers. The third topic is "Skills to create effective short videos and convert sales"; focusing on content structure, how to integrate natural sales messages to increase interaction and closing rate, and connecting short videos with livestream sessions to attract viewers...

Tiktoker-Content creator Tran Viet Anh, owner of the TikTok channel "Anh bo doi", shares his experience in livestreaming. Photo: VT

Through the guidance and experience sharing at the training session by experts and Tiktokers, trainees will be able to grasp the knowledge and skills to apply digital technology to business, contributing to improving sales efficiency, especially in the context of strong digital transformation. At the same time, the program also helps trainees approach new business trends, connect the business community in the province, contributing to the sustainable and comprehensive development of Gia Lai e-commerce in the future.

Source: https://baogialai.com.vn/tap-huan-ky-nang-kinh-doanh-tren-moi-truong-so-va-kien-thuc-livestream-post325096.html