Taylor Swift "shakes up" the music market

Taylor Swift's 2023 Eras Tour sold out stadiums, pumping tens of millions of dollars into each city. The tour's music film , Taylor Swift: The Eras Tour , has already grossed $250 million in global box office receipts, according to Reuters .

With 26 billion streams, Taylor Swift was ranked as Spotify's most popular artist of the year. In July 2023, the 33-year-old singer became the first female artist to have four albums in the Billboard Top 10 at the same time.

Taylor Swift Ranked Spotify's Most Popular Artist of the Year

"She's gone from strength to strength," said Colin Stutz, Billboard's chief information officer, putting Swift's achievements on par with musical greats like The Beatles, Elvis Presley and Michael Jackson.

Stutz said that if Taylor Swift had a record label, the Anti-Hero singer would be the fourth-largest earner in the US based on ticket sales from tours, merchandise, downloads and streaming, among other sources.

Time magazine named Taylor Swift "Person of the Year 2023". She told Time : "This is the proudest and happiest I've ever felt, and the most creatively fulfilled and free I've ever felt."

Taylor Swift's concert in Seattle (USA) once caused a small earthquake. Tens of thousands of fans danced, activating nearby seismometers, recording results equivalent to a 2.3 magnitude earthquake.

Taylor Swift has a huge fan base

In 2024, the Taylor Swift effect will spread around the world as the Eras Tour hits Asia, Australia, Europe, and Canada.

Taylor Swift not only dominates the music business, but also boosts local economies, attracting more concertgoers to spend.

Taylor Swift will continue to reap success in 2024

Billboard magazine estimates that the Eras Tour has grossed more than $900 million in ticket sales. Media outlets predict that figure will nearly double by the end of 2024, surpassing Elton John’s farewell tour, Goodbye Yellow Brick Road , to become the highest-grossing tour in history.

Each of Taylor Swift's stops attracts a large number of fans who spend money on hotels, food, and more. Celebrities, parents, and their kids join in to buy tickets to the hottest Eras Tour of the year.

A person associated with Taylor Swift told Fed researchers in July 2023 that May 2023 was "Philadelphia's highest hotel revenue month since the pandemic began, largely due to Taylor Swift concert attendance."

Taylor Swift's impact makes local politicians embrace her

Local officials estimate that the singer’s two shows in Denver injected $140 million into Colorado. According to the California Center for Jobs and the Economy, six shows near Los Angeles added $320 million and 3,300 jobs to the area.

Taylor Swift's impact has led local politicians to embrace her. "Mayor after mayor has renamed their city for a day," said University of Arizona professor Margaretha Bentley. For example, Glendale, Arizona, temporarily became Swift City during her concert.

Taylor Swift's high-profile romance with Kansas City Chiefs star Travis Kelce has made headlines. Sales of Kelce's jerseys increased 400% in just one day, according to online retailer Fanatics.

The Eras Tour has only been to the US, Mexico, Brazil and Argentina. In February 2023, the Eras Tour will arrive in Tokyo before travelling through Australia, Singapore and Europe, ending in Vancouver, Canada in December 2024.

Taylor Swift could appear at the Grammy Awards in February 2024, where her album Midnights is up for Album of the Year.

The superstar could also release a re-recording or two in 2024. Colin Stutz commented: "As a talented singer and songwriter, Taylor Swift could release new songs in the near future."

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