In 2025, Xiaomi celebrates its 15th anniversary and nearly a decade of accompanying Vietnamese users. From a challenging start to the position of the top 2 mobile brands in Vietnam, Xiaomi's journey is a clear testament to perseverance and continuous efforts.
As it becomes a public company, its scale is growing, Xiaomi still maintains the guiding principle "Innovation for everyone" - constantly innovating to bring quality products to all users.
From writing ROMs to making supercars
In 2010, Xiaomi was founded by Lei Jun, former CEO of Kingsoft - the software company that created Vo Lam Truyen Ky, a popular game in Vietnam. Initially, they were just a company that produced system software (ROM), with MIUI being the first product. After 15 years, the Xiaomi SU7 Ultra broke the record at the Nurburgrin racetrack, while MIUI - the familiar interface - was replaced by Xiaomi HyperOS, a minimalist, smooth and unified operating system across the company's entire smart device ecosystem.
Xiaomi HyperOS is present on all Xiaomi devices, playing a central role in the strategy of expanding the “People x Car x Home” ecosystem. Starting with a commitment to only take 5% profit on each product, Xiaomi now records a revenue of more than 13.89 billion USD per quarter. In addition to mobile, the AIoT home appliance segment and electric vehicles also contribute significantly to this achievement.
In Vietnam, Xiaomi entered the market in 2017 - when the smartphone market had already been divided. However, thanks to the loyal Xiaomi Fan community, localization strategy and quality products at reasonable prices, the company quickly won over users. Currently, Xiaomi firmly holds the position of the top 2 mobile brands in Vietnam, far surpassing many competitors.
Although still lacking the electric vehicle piece, the Xiaomi ecosystem in Vietnam is constantly expanding, filled with an increasingly diverse product portfolio.
The AIoT ecosystem has grown rapidly, especially in the wearables, robot vacuum cleaners, air purifiers and smart cameras, with a 200% increase over the same period. Xiaomi TV alone sold 150,000 products in the past 12 months, putting the brand in the top 5 in Vietnam. In the period of 2022 - 2025, AIoT revenue will increase steadily by 30% per year, reflecting the growing trust from users.
Starting with a relatively small Xiaomi Fan base when the domestic market was still not open, Xiaomi spent many years building its reputation with customers. One of the important factors contributing to that journey was its after-sales policy.
With 91 warranty centers nationwide, Xiaomi pioneered the application of an 18-month warranty policy for mid-range products, starting a new trend in the industry. Currently, some high-end products such as Xiaomi 15 Ultra or Xiaomi TV A Pro 2026 have their warranty period increased to 24 months.
Expand without losing identity
Transforming into a global, multi-industry business, Xiaomi still keeps the brand's original promise: Putting users at the center. A portion of Xiaomi's profits are always recycled to improve the experience and better serve customers.
In the ever-changing world of technology, Xiaomi does not chase speed but chooses to go slowly, steadily, and with users. The philosophy of “People x Cars x Homes” that seemed far-fetched has now gradually become present in every Vietnamese home - with smart, friendly, and accessible products.
Source: https://vtcnews.vn/thap-ky-dau-tien-cua-xiaomi-o-viet-nam-ar955332.html
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