It can be said that we are overwhelmed by the many colors typical of the teams in the stadium, outside the train station, on the streets, in shopping malls or restaurants...
Germany has the world's biggest shirt sponsorship deal, according to sports marketing consultant Peter Rohlmann. Adidas has sponsored the German Football Association (DFB) for more than 70 years. But recently, Nike has been willing to pay more for the "honor of sponsoring the DFB." Starting in 2027, the logo of American sports brand Nike (a rival to German sports brand Adidas) will be printed on the German national team's jerseys.
The value of the deal between Nike and the DFB has not been disclosed due to confidentiality concerns, but DFB CEO Andreas Rettig admitted that "Nike made an offer the association could not refuse." German media also speculated about the figures. German daily Handelsblatt reported that Adidas paid 50 million euros to the DFB and Nike offered double that amount.
Fans arrive at the stadium wearing pink jerseys and scarves with the word “Deutschland” printed on them.
Peter Rohlmann says brands also spend more on professional clubs, even more than national teams. Adidas reportedly spent €120 million on a 10-year contract extension with Manchester United, and €150 million on Real Madrid. The reason brands spend more on clubs is because clubs play more matches, so their logos are seen more often.
At Euro 2024, German fans arrived at the stadium wearing pink jerseys and scarves with the word "Deutschland" printed in black, red and yellow letters. Adidas said the pink Adidas jerseys sold in "huge" numbers during this year's Euro.
Source: https://nld.com.vn/thu-tu-duc-loi-nhuan-khung-tu-trang-phuc-196240702210502086.htm
Comment (0)