Promoting the in-depth development of e-commerce.

DNVN - Vietnam's e-commerce is developing strongly not only in speed but also in the depth of its ecosystem, with a shift from the "putting goods on the platform" model to enhancing real-time consumer experience, connecting brands with consumers through featured individuals on digital platforms.

Transformations in the e-commerce model

At the launch of the "MegaLive Youth" series of activities - a shopping festival for mother and baby products on May 20th, Mr. Bui Huy Hoang - Deputy Director of the Center for E-commerce and Digital Technology Development (eComDX) - Department of E-commerce and Digital Economy, Ministry of Industry and Trade , emphasized that in recent years, Vietnamese e-commerce has been developing at a very rapid pace. However, more important than the growth rate is the quality of development and the depth of the e-commerce ecosystem.

While e-commerce was previously understood primarily as "putting goods on a platform," it has now undergone a transformation in its model, focusing on enhancing the consumer experience in real time and connecting brands with consumers through personalized experiences on digital platforms.

Recently, the eComDX Center - Department of E-commerce and Digital Economy, in collaboration with the Vietnam Youth Entrepreneurship Support Center (SYS Vietnam), has organized training activities and livestreaming activities on TikTok Shop as part of its efforts to promote the development of the e-commerce market in Vietnam.

Activities promoting e-commerce in depth are also being advertised through roadshow screens on the streets.

Mr. Hoang shared that this is a model to promote e-commerce by industry, where businesses have the opportunity to reach customers in new ways; content creators have the opportunity to develop their careers; and especially, young people have more opportunities to participate in the digital economy with their own creative abilities.

Representatives from eComDX highly appreciated the collaborative model between government agencies, technology platforms, youth support organizations, and the business community in "MegaLive for Youth".

The "Youth MegaLive" event took place on the Michi Baby Official TikTok channel from 9 AM to 12 AM on May 20th, and on the Mom Sam Review TikTok channel from 9 AM to 12 AM on May 22nd, with the enthusiastic participation of numerous top creators in the DAKE MCN system.

"Hopefully, this livestream will not only bring positive commercial results, but also spread the spirit of innovation, the willingness to try new things, and the pioneering spirit of Vietnamese youth in the digital age," an eComDX representative shared.

Supporting young people in developing digital business skills.

According to representatives from eComDX, a very noteworthy point today is that e-commerce is no longer the "exclusive playground" of large businesses. Nowadays, with just a phone, a livestream session, and a serious idea, many young people can start their own business journey.

Activities like "MegaLive for Youth" are not just short-term sales events, but are becoming important testing grounds for how to develop a new generation of e-commerce in Vietnam: connecting technology with the community, linking business with training, and linking growth with the development of the nation's digital workforce.

“That is also why the Department of E-commerce and Digital Economy always considers the development of digital human resources and support for young people starting digital businesses as a very important task in the development of e-commerce in Vietnam. We hope that e-commerce will not only generate revenue, but also create new career opportunities, new employment models, and new development impetus for Vietnamese youth,” Mr. Hoang emphasized.

Sharing the same view, Mr. Nguyen Phan Huy Khoi - Director of the Vietnam Youth Entrepreneurship Support Center (SYS Vietnam) emphasized that developing e-commerce is not only for market growth but also for forming a new digital workforce for Vietnam. This is a direction that has been strongly promoted recently.

Mr. Khoi also hopes to organize monthly livestream sessions to create a platform for brands to reach consumers through e-commerce, prioritizing Vietnamese brands.

Through collaborative activities with TikTok Vietnam and the Vietnam Youth Entrepreneurship Support Center, eComDX expects to gradually develop practical training models, support ecosystems for digital commerce content creators, and create opportunities for young people to access digital business skills in a more systematic way.

In the coming period, the Center for E-commerce and Digital Technology Development hopes to continue collaborating with platforms, businesses, and social organizations to promote e-commerce programs tailored to specific industries, localities, and target groups; thereby helping Vietnamese e-commerce develop sustainably, humanely, and create real value for society.

Nguyet Minh

Source: https://doanhnghiepvn.vn/doanh-nghiep/thuc-day-phat-trien-thuong-mai-dien-tu-theo-chieu-sau/20260521091706641