Starting this week, the supermarket is dedicating 2 square meters of shelving to Vietnamese food products, supplied by an import-export company from the Netherlands.
Vietnamese agricultural products and processed foods continue to penetrate the European market through various channels, thanks to the dynamism of businesses and the networking efforts of Vietnamese trade offices in Europe. Importing businesses are contacting every distribution channel, regardless of whether it's a large distribution chain or a small retail store, to offer their products.
Carrefour Ganshoren supermarket also bears the name of the famous French retail chain, but this store is a franchise. The parent company supplies 70% of the goods in the supermarket, while the franchisee is free to source the remaining 30%, as long as it does not violate the chain's overall business policy.
Bernard Weiss, owner of Carrefour Ganshoren supermarket in Belgium, said: "Because the parent company doesn't supply these products, we can purchase them ourselves. Thanks to the introduction from the Vietnamese Embassy and Trade Office in Brussels, I met Mr. Pham and visited his company's warehouse in the Netherlands. These products convinced me."
Starting this week, the supermarket is dedicating 2 square meters of shelving to Vietnamese food products, supplied by an import-export company from the Netherlands.
Mr. Pham Van Hien, Director of BV Import-Export Company, Netherlands, commented: "When we work directly with franchisees, like Carrefour in Belgium today, we have the advantage of being able to choose the products they want. Besides that, we can advise on Vietnam's strong products such as noodles, vermicelli, and ST25 rice, for example. Or chili sauce; in Thailand, Thai chili sauce has always been the most famous in the European market, but now we have brought the flavor of Vietnamese chili sauce to the European market."
Businesses importing directly from Vietnam have explored every avenue to bring Vietnamese food to European consumers. There are many channels, but the best is selling in large quantities to the purchasing departments of major European retail chains, such as Carrefour, with its 13,000 supermarkets spread across many countries. Alternatively, they can negotiate with individual food processing companies, catering firms, or persuade individual supermarkets and stores. Sometimes, small doors lead to larger ones.
Bernard Weiss, owner of Carrefour Ganshoren supermarket in Belgium, commented: "The hardest part is getting the goods into the supermarket. But now that the goods are here, sooner or later the purchasing department of the entire Carrefour chain will notice and ask us where these items came from. That's the opportunity to introduce these products into the entire Carrefour chain."
In European supermarkets, the variety of Vietnamese goods is increasing, thanks to Vietnamese manufacturers continuously introducing new, higher-quality products and also thanks to importers persistently seeking markets for Vietnamese goods.
According to VTV
Source: https://doanhnghiepvn.vn/kinh-te/thuc-pham-viet-len-ke-sieu-thi-chau-au/20241026075726474
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