Proud of the Capital's agricultural products.
For generations, the people of Quang An village (Tay Ho ward), known for its lotus-infused tea, have been proud to create an elegant and pure lotus-infused tea that was once offered to the King. Currently, dozens of households in Quang An village still preserve this craft not only for their livelihood but also as a traditional cultural and artistic heritage.
According to Ms. Luu Thi Hien, Head of the Quang An Traditional Lotus-Infused Tea Village Association, with their proven quality, two of the village's products have been certified as OCOP 4-star by the Hanoi People's Committee. "The OCOP recognition of Quang An lotus-infused tea products opens up new opportunities for the village association, especially in accessing markets and connecting with cultural tourism routes to increase socio -economic value…," Ms. Luu Thi Hien shared.
In Duong Lieu village (Hoai Duc commune), known as the "capital" of vermicelli production, the owner of Minh Hue traditional vermicelli production facility (Gia village, Hoai Duc commune), Phi Dinh Hue, said that the vermicelli-making craft has been preserved and passed down through many generations in his family. Traditional vermicelli is produced using 100% cassava and ginger ingredients; notably, it does not use bleaching agents, artificial colors, additives, or preservatives. Thanks to its high quality, Minh Hue traditional vermicelli has been recognized as a 4-star OCOP product, receiving positive market reception and increasing sales by over 30%.
It can be said that the OCOP brand has contributed to opening up new opportunities for agricultural products in the capital city, especially in trade promotion and expanding consumer markets; thereby contributing to increasing the economic value for producers and businesses.
Continue to "improve quality" and maintain the OCOP brand.
According to statistics from the Ministry of Agriculture and Environment , Hanoi currently has the largest number of OCOP products in the country. This is a source of pride but also a challenge for the city in maintaining the capital's OCOP brand.
According to Nguyen Dinh Hoa, Deputy Director of the Hanoi Department of Agriculture and Environment, the city has so far evaluated and classified 3,463 OCOP products (accounting for 21% of the total number of OCOP products nationwide). Alongside developing the OCOP program in terms of quantity, the city also pays special attention to improving product quality. The evaluation and classification of OCOP products in Hanoi is conducted openly, transparently, objectively, and fairly, ensuring that each product awarded a star is well-deserved.
In addition, after a period of 36 months (3 years), the Hanoi City People's Committee will review and re-evaluate the certified OCOP products; provide advice and guidance to help businesses improve their products to meet the prescribed standards; and resolutely remove any products that do not meet the requirements.
According to Mr. Nguyen Dinh Hoa, based on the results achieved, the city is orienting the development of OCOP products for the next phase towards improving quality and efficiency. The goal is to make OCOP a strong brand, recognized and consumed by a large number of domestic and international consumers.
To achieve the above objectives, Hanoi has identified the need to implement three groups of solutions simultaneously: supporting businesses in diversifying their products; promoting trade connections and expanding consumer markets; and strictly managing and continuously improving the quality of OCOP products. In particular, the city will strengthen quality control of OCOP products and ensure transparency of information for consumers.
In the coming period, the Hanoi Department of Agriculture and Environment requests that localities continue to cooperate with and support businesses in re-evaluating and reclassifying OCOP products whose validity period has expired, and in improving products to participate in upgrade competitions, thereby further increasing the competitiveness of OCOP products in the capital city.
Creating new impetus for development
Along with promoting the development of both the quantity and quality of products, Hanoi clearly recognizes that stable output is a key, vital driving force for the sustainable development of the OCOP Program, enabling producers to continue investing in improving the quality of OCOP products.
According to Ngo Van Ngon, Deputy Chief of the Hanoi New Rural Development Program Coordination Office, based on this understanding, the city has implemented many key solutions in recent years to support businesses in expanding the market for OCOP products. This includes not only maintaining traditional distribution channels but also promoting modern distribution channels through social media platforms.
Hanoi has focused on connecting and diversifying consumption channels, from direct to modern, through the organization of specialized OCOP (One Commune One Product) sales points. Currently, the city, in coordination with communes and wards throughout the capital, has expanded to more than 115 points for displaying, introducing, and selling OCOP products and safe agricultural and food products.
The Department of Agriculture and Environment and the Hanoi New Rural Development Program Coordination Office regularly organize supply-demand connection conferences, bringing OCOP products into major supermarket chains such as AEON, Lotte Mart, Big C/GO!, as well as major e-commerce platforms in Vietnam and convenience stores.
Along with traditional distribution channels, recently, the Hanoi Department of Agriculture and Environment has also coordinated with a number of communes and wards to organize exhibition weeks to promote and introduce OCOP products, handicraft products, and safe agricultural and food products in urban areas and apartment complexes.
These trade fairs, held in densely populated urban areas and apartment complexes, offer many practical benefits. Not only do they provide businesses with the opportunity to promote and introduce OCOP products directly to consumers, but they also allow consumers to easily access OCOP products with verified quality standards.
Nguyen Minh Tien, Director of the Center for Agricultural Trade Promotion (Ministry of Agriculture and Environment), emphasized that bringing OCOP products to densely populated urban areas and apartment complexes has contributed to increasing market access. This is also the most important driving force for businesses to maintain and sustainably develop OCOP products and traditional craft products.
Based on the practical benefits mentioned above, establishing standardized distribution channels, such as expanding and improving the quality of OCOP product showrooms and sales points in central areas, is a solution that the Hanoi Department of Agriculture needs to continue focusing on in the future. According to representatives from the Agricultural Trade Promotion Center, Hanoi's departments and agencies should also research and coordinate the organization of promotional weeks to introduce OCOP products at major tourist destinations in the capital; and at the same time, promote the inclusion of products in supermarket chains and 5-star restaurants and hotels to enhance the brand image of OCOP products.
"To make OCOP a strong brand, establish its reputation in the market, and meet the needs of Hanoi residents for access to safe agricultural products and food, the Hanoi Department of Agriculture needs to continue promoting innovative design activities. Today's consumers no longer just prioritize quality over appearance as before, but also demand products that are 'beautiful from the inside out,' from quality to design..."
Nguyen Xuan Dai, Chief of the Central Office for New Rural Development Coordination
Source: https://hanoimoi.vn/thuong-hieu-ocop-giay-thong-hanh-cua-nong-san-thu-do-747394.html
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