Asian Essence, Global Breakthrough

On June 9, the Cross-Border E-Commerce Conference (XBG) with the theme "Asian Essence, Global Breakthrough", co-organized by Amazon Global Selling and the Vietnam E-Commerce and Digital Economy Agency (iDEA) - under the Ministry of Industry and Trade, opened in Ho Chi Minh City.

According to the report “Local Sellers, Global Consumers 2022: Seizing the E-Commerce Export Opportunity in Vietnam”, conducted by Access Partnership, business-to-consumer (B2C) retail exports via e-commerce will contribute significantly to Vietnam’s economy with the potential to reach VND296.3 trillion by 2027 if micro, small and medium enterprises (MSMEs) accelerate the adoption of e-commerce to export products and services. In 2022, Vietnam’s B2C e-commerce exports will reach VND80.7 trillion, ranking 7th among Vietnam’s export types.

"Asian Excellence, Global Breakthrough" is an event with a series of activities including an XBG e-commerce conference to share the latest updates on the e-commerce industry, and introduce successful Amazon sellers from countries in the region such as Korea, Singapore and Vietnam.

In addition, in order to provide Vietnamese authorities, policymakers and businesses with information to have an objective view of e-commerce export trends, Amazon Global Selling has shared some conclusions drawn from the report "Local Sellers, Global Consumers 2022: Seizing the E-commerce Export Opportunity in Vietnam", conducted by consulting firm Access Partnership. The report is based on research in 2021 and revised estimates of e-commerce export scale in Vietnam until 2027. The report also provides insights from Vietnamese MSMEs on current and future e-commerce participation levels, key overseas exporting countries and introduces potential policy references that can help expand Vietnam's e-commerce industry.

The XBG E-commerce Conference 2023 aims to welcome 1,000 MSMEs, equipping them with information, knowledge and resources to seize cross-border trade opportunities, expand their customer base and grow their global business. The event is designed with three main activities: updating the latest trends and information about the industry; connecting XBG E-commerce service providers with the participation of 14 service providers from key service areas in online export; a series of talks by successful sellers from Asia to share experiences and practical lessons when going global and building a global brand.

Mr. Gijae Seong, Managing Director of Amazon Global Selling Vietnam, shared: “The XBG E-commerce Conference, as well as the results from the report, are an important source of information for Amazon Global Selling to better understand and listen to the voices of local businesses, thereby understanding the challenges that Vietnamese businesses are facing. In cooperation with government agencies, we strive to expand access to many Vietnamese businesses, providing them with comprehensive and effective support to improve their readiness for XBG E-commerce. In addition, Amazon will continue to connect with service providers in the industry, learn about the aspects that businesses need to support, helping them succeed while reaching global customers”./.

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