Top 10 Chinese imported dishes that have been trending on social media since the beginning of the year

According to statistics from the SocialTrend YouNet Media platform, from the beginning of 2024 to May 14, the Vietnamese food and beverage (F&B) market has always been "heated up" by more than 170 "hot trends" on the topic of Food and Drink on social networks.

Notably, the top 10 foods and drinks imported from China generated over 236,700 discussions, accounting for nearly 26% of total discussions of hot trends are due to eye-catching colors and unique flavors.

1. Scallion Milk Tea

Appearing at the end of March, scallion milk tea took social media by storm thanks to a series of images filled with scallion in a cup of milk tea.

Originating from Sichuan province - China, scallion milk tea was later "followed by a trend" by a milk tea shop in Vietnam and exploded after review videos by Food Reviewers on the TikTok platform such as Hoang Anh Panda, Hoang Lam Foodie...

Những món ăn - uống từ Trung Quốc gây “sốt” trên mạng nhưng khó bán tại Việt Nam- Ảnh 1. — Source: Younet Media

From March 29 to April 3, Scallion Milk Tea has been ranked #1 on the SocialTrend Ranking – Food and Beverage category with 168,450 discussions and 392,420 interactions. However, in real life, very few customers dare to try this strange milk tea.

2. Stone grilled sausage

Originating from Hekou - China, stone-grilled sausage with the spicy taste of chili powder, the fatty aroma of fresh sausage and the special processing method on hot stone gravel quickly created a culinary "fever" around the end of 2023 and the beginning of 2024.

Những món ăn - uống từ Trung Quốc gây “sốt” trên mạng nhưng khó bán tại Việt Nam- Ảnh 2. — Source: Younet Media

With a price of only 12,000 - 15,000 VND/piece, this item is sought after by many netizens. Thanks to that, Stone Grilled Sausage has reached the top 1 of the SocialTrend Ranking - food and beverage field from December 29, 2023 to January 26, 2024 with 45,420 discussions and 356,400 interactions.

3. Green plum juice

Trending from review videos with a series of somewhat "flattering" expressions of Chinese youth, green plum juice has made viewers "hunt" to experience it out of curiosity about the taste and officially stirred up the TikTok platform in early April through some Hot TikTokers such as Viet Phuong Thoa, Vien Vibi...

Những món ăn - uống từ Trung Quốc gây “sốt” trên mạng nhưng khó bán tại Việt Nam- Ảnh 3. — Source: Younet Media

From April 3 to May 15, this drink ranked 7th in the SocialTrend Ranking – Food and Drink category with 40,100 discussions and more than 1,000 interactions.

4. Baked cheesecake

This dish began to dominate the SocialTrend platform from February 28 to March 15 and ranked first in the SocialTrend Ranking – food and beverage category. This dish originated from Jiangxi, China and quickly “knocked out” diners’ taste buds with its sweet flavor and the richness of condensed milk and cheese.

Những món ăn - uống từ Trung Quốc gây “sốt” trên mạng nhưng khó bán tại Việt Nam- Ảnh 4. — Source: Younet Media

Despite the high price, around 30,000 VND/piece, baked cheesecake is still "hot". According to data from the SocialTrend platform, baked cheesecake has recorded 15,740 discussions and 67,000 interactions.

5. Salted ginseng

Originating from Hubei province - China, salted ginseng quickly became a "rising star" in the culinary world around the beginning of April, receiving 3,670 discussions and 343,850 interactions and occupying the top 5 position on the SocialTrend Ranking - food and beverage sector (from April 11 to May 14).

Những món ăn - uống từ Trung Quốc gây “sốt” trên mạng nhưng khó bán tại Việt Nam- Ảnh 5. — Source: Younet Media

In addition, other "feverish" dishes such as Chili Milk Tea, Xinjiang Red Apple, Buddha Jumps Over the Wall, Douyin Tiramisu, Self-boiling Rice...

According to Younet Media, most of the above food trends only exist and dominate for a short time (the shortest is 4 days and the longest is 42 days) because only the "strange" factor stimulates consumers but does not meet enough quality criteria to be able to maintain for a long time.

"Therefore, brands in the F&B industry need to monitor not only the virality of new hot trends but also user feedback, to choose the right trend and optimize the appeal of hot trends in increasing their brand recognition" - Younet Media recommends.

Source: https://nld.com.vn/nhung-mon-an-uong-tu-trung-quoc-gay-sot-tren-mang-nhung-kho-ban-tai-viet-nam-196240523222737568.htm