Award Ceremony for the "Impressive Vietnam Tourism" Contest

Deputy Minister of Culture, Sports and Tourism Ho An Phong presents the two first prizes. Photo: HL

On December 17th, in Hanoi, the Center for Digital Transformation of Culture, Sports and Tourism (Ministry of Culture, Sports and Tourism), in collaboration with relevant units, organized the closing ceremony and awards presentation for the "Impressions of Vietnamese Tourism" video clip creation contest 2025. The event concluded over three months of the contest and offered a vibrant perspective on how Vietnamese tourism is being told through the language of technology, creativity, and community emotion. The contest aimed to inspire creativity within the community and build a vibrant archive of information about Vietnam's land, people, and tourism.

Following the launch period from August 13th to November 15th, the Organizing Committee received nearly 1,000 entries, including over 500 short video clips and more than 400 longer video clips. A highlight of this year's competition lies in the richness of its themes and approaches. The entries take viewers on a journey through majestic natural landscapes, ancient cultural heritage sites, interspersed with the simple rhythms of everyday life, from highland markets and village festivals to family meals and candid moments of local people's lives.

Second prize awarded to the authors. Photo: HL

According to the judging panel, the quality of the entries in 2025 showed a clear improvement and consistency. Many videos were meticulously produced, from the initial concept and script to the selection of locations, filming techniques, sound, and music . In particular, the younger generation of creators continued to assert their pioneering role with modern visual thinking, a fast pace of editing, and the ability to grasp digital media trends.

Speaking at the ceremony, Ms. Nguyen Thi Hoang Lan, Director of the Center for Digital Transformation of Culture, Sports and Tourism and Head of the Organizing Committee of the Competition, said that the competition had far exceeded initial expectations in terms of scale and reach. “What moved us most was the participation of so many ordinary people, those who love travel and their homeland. They are not professional filmmakers, but the videos they submitted were very authentic, vivid, and full of emotion,” Ms. Nguyen Thi Hoang Lan shared.

Third prize awarded to the authors. Photo: HL

Commenting on the significance of the competition, Associate Professor Dr. Do Le Hung Tu, President of the Vietnam Film Association, highly appreciated the role of creative platforms like "Impressions of Vietnamese Tourism" in promoting the image of the country through emotionally rich artistic language. According to him, regularly organizing such competitions will contribute to creating a sustainable flow for tourism communication activities.

Ms. Ly Phuong Dung, Vice President of the Vietnam Film Promotion and Development Association, emphasized the shared dedication of the authors, both Vietnamese and foreign, in their desire to introduce the beauty of Vietnam to the world. Meanwhile, Mr. Tran Nhat Hoang, Deputy Director of the International Cooperation Department, Ministry of Culture, Sports and Tourism, expressed his hope that the competition would create a wave of sharing beautiful images of Vietnam and its people with international friends.

Presenting the Hanoi City Tourism Impression Award. Photo: HL

Speaking at the awards ceremony, Deputy Minister of Culture, Sports and Tourism Ho An Phong said that, in the overall positive picture of Vietnamese tourism after welcoming 20 million international visitors, the "Impressions of Vietnamese Tourism" video clip creation contest is a vivid example of new, creative and effective approaches in tourism promotion and marketing in accordance with Government Resolution 82 and Prime Minister's Directive 08.

"The competition has strongly disseminated the image of a beautiful Vietnam on digital platforms, while also demonstrating the effective combination of tourism, digital transformation, and creative economic development," the Deputy Minister emphasized.

Concluding the 2025 season, the "Impressive Vietnam Tourism" competition left its mark not only through numbers, awards, or beautiful films, but also through the pride, love for the homeland, and creative spirit awakened within the community.

From simple shots to cinematic frames, the beauty of Vietnam continues to be retold in a youthful, modern, and vibrant language, helping to position Vietnam as an attractive and distinctive destination on the world tourism map.

At the awards ceremony, the Organizing Committee presented 24 official awards along with many supplementary awards, with a total value of over 600 million VND, divided into two categories: short video clips and long video clips.

In the short video clip category, the first prize was awarded to the work "Vietnam - An Impressive Destination" by author Hieu Nhi Travel.

The first prize in the long video clip category went to "Rú Chá in Autumn" by author Lê Tấn Thanh, which impressed viewers with its emotionally rich storytelling and cinematic imagery.

In addition, the thematic and popular awards also recognized many outstanding works such as "The Nghinh Ong Festival in Can Gio, what's so special about this intangible cultural heritage?" by Bong Ngo Mario; "Hanoi - The Capital of Vietnam" by Nhu Huynh; "The soul of Vietnam for a thousand years, the wondrous beauty of Vietnam" by Vu Thi Ngoc Dung; or "The Command Cave" by Le Vinh Quy.

Source: https://hanoimoi.vn/trao-giai-cuoc-thi-an-tuong-du-lich-viet-nam-727231.html