Why choose Mai Thu Huyen to bring the bell to Hollywood?

The face of promotion is pale

Mai Thu Huyen was chosen as KOL for the film tourism promotion project. Although the word KOL has been used for a long time, the Ministry of Culture, Sports and Tourism still chose to use this word in parallel and translate it into Vietnamese in the press release about the program to promote Vietnamese film tourism in the United States: Vietnam - a new destination for world cinema . Accordingly, KOL is called "promotional face" by the Ministry of Culture, Sports and Tourism. In the program to be held in Los Angeles (USA), which is also the hometown of Hollywood, the "promotional faces" on the Vietnamese side include: Miss H'Hen Nie, Miss Luong Thuy Linh, actress MC Quyen Linh and Mai Thu Huyen.

Mai Thu Huyen plays Dam Tien in the movie Kieu

It can be seen that in the list of KOLs/promotional faces announced by the Ministry of Culture, Sports and Tourism, unfortunately, there is no heavyweight film name. Although Miss H'Hen Nie has participated in films, actor Quyen Linh is also a film actor, their film roles have not attracted attention. However, in terms of blandness, both are difficult to compare with Mai Thu Huyen, especially in recent film activities.

From 2017 to present, actress Mai Thu Huyen has participated in film projects in many different roles. In 2017, Mai Thu Huyen had the American Dream project, in which she was both the producer and the main actress. The film was considered to have an unreasonable development and character development. In 2021, Mai Thu Huyen continued to participate in and produce the film Kieu . In this film, she took on the role of Dam Tien with a look that was criticized because she completely failed to show her beauty and sympathy for the character Kieu. Like American Dream , Kieu was a failure. Her crew shared that the film needed to reach 100 billion VND to break even, but data from Box Office Vietnam shows that the film only earned more than 2.6 billion VND. Mai Thu Huyen's latest project is Fragile Flower , a musical film. In this film, Mai Thu Huyen continues to be the producer and actress... Mai Thu Huyen's Fragile Flower then left the theater with a revenue of about 400 million VND.

Notably, in all three of these film projects, Mai Thu Huyen participated in many positions from actress to director and producer. However, the films were all poorly rated artistically. In addition, the film's revenue also showed her failure as a producer.

National Program Choices

Regarding the selection of Mai Thu Huyen as KOL, Deputy Minister of Culture, Sports and Tourism Ho An Phong shared that the Ministry is very interested in inviting filmmakers, actors, and those who have contributed to Vietnamese cinema to participate in the promotion program. The Ministry has conducted an "unlimited" invitation, followed by screening.

The reunion of The Quiet American actors Hai Yen and Brendan Fraser after 22 years of filming together. The two still keep in touch.

"Screening here does not mean discrimination, screening here means suitability. Ms. Huyen is one of the famous actresses of the time and she is currently making films. In particular, she is promoting a number of films in the near future, signing contracts with filmmakers in the United States. We really appreciate it. Some filmmakers may not be able to participate due to busy schedules, but that's okay. It's definitely just the beginning, not perfect yet, but we appreciate those who participate and contribute to our event," said Deputy Minister Phong.

Dr. Trinh Le Anh (Faculty of Tourism, University of Social Sciences and Humanities, VNU Hanoi ) said: "If she could invite many people in the American film industry to the event, it would be fine, but that would only be a lobbyist, not a promotional face. Maybe Ms. Huyen is someone with relationships and friends, she can completely participate in promotion with that lobbying role. But participating as a KOL is not appropriate."

According to Dr. Trinh Le Anh, choosing the right KOL not only leads to good promotion results, but first shows respect for partners.

"The KOLs here should be producers, people who can support producers, or actors who are already famous in Hollywood like Ngo Thanh Van, Nguyen Hai Yen... They are also people who have close connections with Hollywood. They also do not come to sit around, but must have a connecting role...", Dr. Trinh Le Anh analyzed.

Source: https://thanhnien.vn/vi-sao-chon-mai-thu-huyen-mang-chuong-di-danh-xu-hollywood-185240925124342344.htm