According to the website analysis and ranking website worldwide similarweb.com, in March 2025, the website https://vietnam.travel of the Vietnam National Administration of Tourism ranked 120,809 in the world.
In Southeast Asia, Vietnam's website has risen to second place, after Thailand's tourism website (ranked 88,657) and above Singapore (ranked 120,869), Indonesia (ranked 160,089), and far surpassing Malaysia (ranked 401,954), and the Philippines (ranked 1,157,026).
Notably, the rate of foreign access to the website vietnam.travel reached 83%, almost equivalent to the Singapore website (87%), much higher than the websites of Thailand (48%), Indonesia (66%), Malaysia and the Philippines (64%).
India, the United States, the United Kingdom, Australia… are the countries with the most traffic to the website vietnam.travel. In particular, traffic from the Indian market increased by 51.7% last March.
In addition, in terms of average number of pages viewed/visit, the vietnam.travel website achieved an index of 1.69 pages/visit, higher than the Thai website with 1.57 pages/visit. The percentage of users accessing the vietnam.travel website via mobile phones accounted for 66.5%, accessing from desktop computers accounted for 33.5%.
The number of visits to the vietnam.travel website via search engines accounts for nearly 50%, direct visits account for 30.5%, showing that the level of awareness of the vietnam.travel website brand in the world is quite good, higher than the websites of Thailand (28.3%), Singapore (28.7%).
Vietnam.travel is the website of the Vietnam National Administration of Tourism, specializing in promoting the image and brand of Vietnam tourism to the world, managed and operated by the Tourism Information Center. As a focal point for communication and technology application, in recent times, the Tourism Information Center (Vietnam National Administration of Tourism) has focused on innovating content and communication methods, combining communication on the website and various social networking platforms such as Facebook, Instagram, YouTube... to create a wide spread to users.
The fact that vietnam.travel has surpassed many other national tourism websites in the region also shows the interest of international tourists in Vietnam Tourism in the context of the Government issuing many open policies on visas and immigration, creating great advantages to attract international visitors to Vietnam.
Recently, on April 10, 2025, Prime Minister Pham Minh Chinh signed and issued Official Dispatch No. 34/CD-TTg requesting to promote tourism development, ensuring double-digit economic growth, demonstrating the appreciation and close attention of the head of the Government to tourism development.
In the first 3 months of 2025, the number of international visitors to Vietnam reached more than 6 million, the highest ever, an increase of 29.6% over the same period in 2024./.
Source: https://www.vietnamplus.vn/website-quang-ba-du-lich-ra-nuoc-ngoai-cua-viet-nam-vuon-len-top-2-khu-vuc-post1027172.vnp
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