The Vietnamese food delivery market is witnessing a new turning point when Xanh SM Ngon - a food delivery platform under the "green ecosystem" of GSM (belonging to Vingroup ) - officially launched. In the context that GrabFood and ShopeeFood are sharing almost the entire market share (48% and 47%), the appearance of Xanh SM Ngon is considered a threat to break the "two-horse" situation that has existed for many years.
Instead of competing on price, Xanh SM Ngon follows a different strategy: focusing on quality and experience. From the very beginning, the application has joined hands with more than 2,000 restaurants and eateries in Hanoi . All have food safety and hygiene certificates, ensuring that the dishes are as advertised. This is a move that directly addresses the biggest concerns of customers when ordering food online.
Billionaire Pham Nhat Vuong's Xanh SM officially announced the launch of delivery service from today, June 16.
Leveraging the strength of the Green SM delivery service, the platform is committed to shortening delivery times thanks to its own team of shippers and a “no order combining” policy, meaning each driver only delivers one order per trip. This helps ensure that the food is always hot and fresh when it reaches the customer. This is also a point that users often complain about on other applications.
Another advantage is the favorable discount that Xanh SM gives to restaurants: only 17%, significantly lower than the 25-30% of GrabFood or ShopeeFood. This helps Xanh SM Ngon attract many quality partners, while helping restaurants optimize profits.
Not only heating up the market, Xanh SM Ngon also has the potential to reshape consumer habits - targeting customers who are willing to spend more in exchange for peace of mind. With the foundation of the Vingroup ecosystem and operating experience from the Green SM ride-hailing service, which is leading the 4-wheel market share in Vietnam, Xanh SM Ngon promises to be a formidable name in the food delivery race in the coming time.
GrabFood and ShopeeFood will find it difficult to stand still under pressure from rivals with strong financial backing and well-planned strategies. The food delivery race may expand from promotions to service quality, delivery speed and food hygiene control.
Source: https://nld.com.vn/xanh-sm-cua-ti-phu-pham-nhat-vuong-chinh-thuc-gia-nhap-thi-truong-giao-do-an-196250616144851647.htm
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