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Fall Winter 2023 Fashion Trends: Minimalist yet stylish

Việt NamViệt Nam03/10/2023

At international fashion shows, the fall-winter 2023 collections were launched very early and returned to the minimalist trend, with few details but still individual and trendy. Leading the trend of the year, a Thai Nguyen fashion brand also launched the fall-winter collection "Less is More" with modern, highly applicable designs. This is also the first time a Thai Nguyen brand has boldly organized a professional fashion show to launch its collection.

Professional models take part in BUYNOW's Fall Winter collection show.
Professional models take part in the Fall Winter 2023 collection show.

At the BUY.NOW brand fashion show, 30 designs were impressively performed by professional models, attracting viewers. Minimalist designs with cool colors such as black, brown, gray, etc. aim to enhance product quality, ensuring standard details, seams, and shapes.

The outfits in the collection are highly practical, suitable for many situations such as going to work, going out and important appointments... With the slogan "Less details - more value", through the designs of BUY.NOW, fashionable and individual girls have made confident and charismatic statements. This is the breath of modern fashion that the brand brings to the public.

Some unique designs, simple but very personal and modern.

This event marks a turning point in the development of a “local brand” and provides strong motivation for mid-range design brands across the country, to continue affirming the position of Vietnamese brands in the Vietnamese market, nurturing the spirit of creative entrepreneurship in the fashion industry of young people.

Born in 2019, as a fashion brand with its own direction and design, BUY.NOW's design products are now available nationwide with diverse popularity from e-commerce platforms such as Shopee, to Tiktok application platforms or fanpages with tens of thousands of followers.

Brown tones of various fabrics have been selected to be included in the designs of the "Less is more" collection.

The trend of young people starting their own creative businesses in building their own fashion brands and having their own styles is marking an important step forward in the Fashion industry. The combination of creativity, technology, and social vision has created promising opportunities for young designers, helping them express themselves and contribute to the diversity of the fashion world .


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