Xuan Truong - Da Lat revitalizes tourism services.

In the context of Da Lat's tourism development, the Xuan Truong area is gradually asserting its unique appeal through a new approach: developing green tourism, offering authentic experiences, and enhancing digital transformation to promote its image.

The Xuan Truong - Da Lat area is expected to attract investment and tourists thanks to its beautiful scenery and great potential. Photo: Vo Trang

Potential from the eastern gateway region

Not far from the center of Da Lat, Xuan Truong ward has long been known as a land of rolling tea hills and coffee plantations shrouded in morning mist, with a cool climate year-round. While the center of Da Lat exudes the vibrancy of a tourist city, Xuan Truong offers a sense of peace, unspoiled nature, and closeness to the natural environment.

In recent years, as the trend of experiential tourism, eco-friendly relaxation, and reconnecting with nature has become increasingly popular, Xuan Truong - Da Lat has begun to undergo a significant transformation. Many models of agro-tourism, eco-homestays, and check-in points linked to natural landscapes have emerged, creating a new look for this area.

Beyond simply exploiting the advantages of climate and landscape, the local government is also orienting tourism development towards sustainability, linked to preserving cultural identity and improving the lives of the people. Roads have been renovated to be cleaner and more beautiful, tourist attractions have been invested in systematically, and services for tourists are becoming increasingly professional.

One of the highlights of Xuan Truong - Da Lat is its unique ecological space with lush green tea hills, winding pine-covered roads, and a slow-paced lifestyle. In the early morning, visitors can "chase the clouds" on the hillsides, enjoy a hot cup of coffee in the cool weather, and feel the unique peaceful beauty of the Da Lat suburbs.

The Xuan Truong - Da Lat area has always attracted a large number of domestic and international tourists due to its cool climate and beautiful scenery.

Refresh your services to retain tourists.

Responding to the increasingly diverse needs of tourists, many tourism establishments in Xuan Truong - Da Lat have proactively changed their approach and invested in new experiential products. Many homestays have opted for a style that is close to nature, using environmentally friendly materials and organizing activities such as tea picking, vegetable harvesting, bonfires, and enjoying local cuisine .

Local households involved in tourism are also gradually focusing more on experiential elements rather than simply providing accommodation. Ms. Nguyen Thi Lan, who owns a homestay, shared: "Today, tourists coming to Xuan Truong - Da Lat not only want to rest but also want to immerse themselves in the local way of life, learn about agricultural production culture, and feel the sincerity of the people in the highlands."

Notably, many OCOP products and local specialties such as tea, coffee, and clean agricultural products are also offered to tourists. This is not only a way to promote local products but also contributes to increasing income for the people.

Simultaneously, food service establishments are also focusing on improving service quality, creating a welcoming atmosphere, and exploiting the advantage of locally sourced, clean ingredients. Dishes with distinctive highland flavors such as grilled chicken, wild vegetables, roasted coffee, and herbal tea are increasingly popular with tourists.

The revitalization of tourism products is also reflected in the organization of community cultural activities, small weekend markets, or folk art exchange programs. These activities provide tourists with additional experiences and create a unique character for tourism in Xuan Truong - Da Lat.

Visiting, experiencing, and enjoying the specialty of sun-dried persimmons is one of the services that attracts tourists to Xuan Truong - Da Lat.

Boosting promotion on digital platforms.

In the context of tourists increasingly searching for information and choosing destinations through social media, Xuan Truong - Da Lat is paying more attention to promoting its image on digital platforms. Tourist attractions, homestays, cafes, and service establishments are actively building fan pages, short video channels, and updating beautiful images to reach tourists.

From early morning "cloud hunting" clips and tea-picking experience videos to images of flower-filled roads, various promotional materials have attracted the attention of the online community, especially young people.

"

The locality is gradually affirming its determination to create a breakthrough in tourism development, viewing it as an important driving force to attract tourists, effectively exploit potential, and promote local economic growth. With a sustainable development orientation, the locality focuses on implementing many synchronized solutions to leverage the advantages of its landscape, culture, and local resources.

Mr. Nguyen Van Son - Vice Chairman of the People's Committee of Xuan Truong Ward - Da Lat

Xuan Truong Ward in Da Lat is also gradually catching up with the digital transformation trend in tourism promotion and management. The application of online platforms not only helps spread the image of the locality but also supports connecting tourists with accommodation, dining, and experiences. This is considered a suitable direction in the context of increasing tourism competition, and it also helps new destinations like Xuan Truong Ward in Da Lat have more opportunities to access a wider market.

According to Mr. Nguyen Van Son, Vice Chairman of the People's Committee of Xuan Truong Ward, Da Lat, the People's Committee has issued a plan to implement the Community Tourism Development Project in Xuan Truong Ward, Da Lat, creating a foundation for the formation of distinctive tourism products linked to cultural experiences and the lives of local people. Along with this, the locality is actively implementing the Action Plan No. 25-CTr/TU of the Provincial Party Committee on developing high-quality tourism, making it a driving economic sector in the new phase. The promotion and connection of destinations are also emphasized. Currently, the locality has updated 360 check-in points and tourist attractions on the digital tourism map platform, contributing to enhancing the effectiveness of introducing the image of Xuan Truong Ward, Da Lat to domestic and international tourists.

In addition, the ward continues to promote cultural, physical education, and sports activities with the participation of the local community, calling for the cooperation of businesses in organizing events to welcome the 11th Da Lat - Lam Dong Flower Festival in 2026, such as: the Xuan Truong Trail 2026 race, expected to be held in December 2026 in the Cau Dat tea hill area; launching the "Bright - Green - Clean - Beautiful" competition aiming for every household to plant flowers, create flower-lined embankments, and flower-themed miniature landscapes, contributing to building the image of Xuan Truong ward - Da Lat as a civilized, friendly, peaceful, and hospitable place. In particular, Xuan Truong - Da Lat is oriented towards developing green tourism, prioritizing the use of clean energy and environmentally friendly materials, combined with landscape improvement and beautification of tourist areas to provide visitors with experiences close to nature, safe, and sustainable.

Source: https://baolamdong.vn/xuan-truong-da-lat-lam-moi-dich-vu-du-lich-444935.html