Promoting consumption of La Hien custard apple products and agricultural products on digital platforms

On the evening of August 16, at La Hien commune, the Department of Industry and Trade coordinated with the People's Committee of the commune to organize a program to promote and connect the consumption of La Hien custard apple products and agricultural products of Thai Nguyen province in 2025.

Delegates attended the opening ceremony of the Program to promote and connect the consumption of La Hien custard apple products and agricultural products of Thai Nguyen province in 2025.

Attending the Program were comrades: Dinh Quang Tuyen, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial Fatherland Front Committee; Nguyen Thanh Binh, Member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Committee; Pham Van Tho, Member of the Provincial Party Standing Committee, Director of the Department of Industry and Trade.

The program is held for 2 days (August 16 and 17) with activities such as: Livestream on digital technology platforms (TikTok, Facebook, ...) to promote, promote trade, e-commerce of custard apple products, agricultural products, OCOP products; display of custard apple products, OCOP products, typical agricultural products of La Hien commune and some communes in the province; folk song and dance competitions and folk games ...

Delegates performed the opening ceremony of the Program.

In his opening speech, a representative of the Department of Industry and Trade assessed: After 4 years of implementing the Program, custard apple products of La Hien commune and neighboring areas in particular, and agricultural products of Thai Nguyen province in general, have expanded their consumption markets, reaching more customers with online consumption habits, creating momentum for local socio-economic development.

Representatives of the Department of Industry and Trade, La Hien Commune People's Committee and distributors: GO! Thai Nguyen Trade Center, Minh Cau Supermarket, Aloha Supermarket signed a memorandum of understanding on consumption of La Hien custard apple products and other agricultural products of Thai Nguyen province.

At the Opening Ceremony, representatives of the Department of Industry and Trade, La Hien Commune People's Committee and distributors including GO! Thai Nguyen Trade Center, Minh Cau Supermarket, Aloha Supermarket signed a memorandum of understanding on the consumption of La Hien custard apple products and other agricultural products of Thai Nguyen province.

The program is an annual activity organized to promote, communicate, promote, and connect the consumption of La Hien custard apple products and agricultural products of Thai Nguyen province; support units, enterprises, and cooperatives through trade promotion activities, consumption connection programs inside and outside the province; promote the implementation of the Campaign for Vietnamese people to prioritize using Vietnamese goods...

Delegates visit the product booth.

Within the framework of the Program, on August 16, the Department of Industry and Trade coordinated with the People's Committee of La Hien Commune, the People's Committee of Vo Nhai Commune and TikTok Vietnam to organize two livestream sessions to sell nearly 1,500 agricultural product orders.

Source: https://baothainguyen.vn/kinh-te/202508/xuc-tien-tieu-thu-san-pham-na-la-hien-va-nong-san-tren-nen-tang-so-bda7a7e/