YouTube may soon change the way it displays ads

(NADS) - YouTube may be preparing to change the way it displays ads, in an effort to combat the growing use of ad blockers. Ads are a key source of revenue for creators on the platform, so YouTube is always looking for ways to ensure ads are displayed and viewed effectively.

According to Android Police, one change being tested is the removal of the timer before viewers can "skip" an ad. The change has appeared on both desktop and mobile versions of YouTube. On desktop, users may notice a gray space replacing the timer while the ad plays. Meanwhile, on Android, the timer is completely gone, but the "skip" button still appears after a certain amount of time.

YouTube is testing the removal of the timer before viewers can "skip" an ad. (Illustration)

Many believe that this is a strategic move by YouTube to create the impression that ads are unskippable, forcing users to watch more ads. This not only helps YouTube increase revenue but also encourages users to switch to Premium – an ad-free service, launched in 2018. However, after the launch of Premium, many free users complained that ads appeared more frequently, especially when they did not choose to use the paid service.

YouTube's recent changes will likely change the video viewing experience, with the ultimate goal of increasing ad revenue and encouraging users to subscribe to its premium service.

Source: https://nhiepanhdoisong.vn/youtube-co-the-sap-thay-doi-cach-hien-thi-quang-cao-15372.html