For the Gen Z generation (those born in the late 20th and early 21st centuries) of Vietnam, social media is not only a place to connect but also a source of inspiration for travel plans. According to a survey recently published by Booking.com, up to 69% of young people use platforms such as Instagram, Tiktok, Facebook or Youtube to find ideas for their next trip.
According to the survey, stunning landscapes shared by influencers, trending destinations featured in trending videos , and the visual appeal of social media are the travel inspirations for this generation of travelers.
In addition, purpose-driven travel is becoming a prominent trend among Gen Z. These trips can be to attend music festivals, concerts, or sporting events, depending on each person’s personal interests. Of Gen Z who travel to attend festivals or events, 22% said they spend money because of their love for the performing artist. In addition, 22% shared that they are willing to travel far to attend events they love.
Entertainment culture has a strong influence on the travel decisions of Vietnamese Gen Z. According to the survey, 67% of respondents said they were inspired to explore places that appeared on screen, while 60% wanted to experience the food and culture that was introduced on television.
Not stopping there, Gen Z also wants to visit famous landmarks, experience culture and specific tourist destinations featured in movies and television. The following figures partly show the deep relationship between popular culture and the travel decisions of this young generation.
55% of Vietnamese Gen Z are willing to visit a specific scenic spot they have seen in a movie or TV show. 49% will go and experience activities introduced in a TV show or movie. 65% feel compelled to experience the culture portrayed in a show or movie. 46% would choose to dine at a restaurant that was mentioned in their favorite show/movie. 37% would choose a place to stay that they saw in the media.
Mr. Varun Grover, Country Manager of Booking.com in Vietnam shared : “ The travel choices of Gen Z have revealed the future of travel - a future driven by personal passion and unlimited online connection. Travel for Gen Z is not just about enjoyment but also a journey to connect with passion, and the stories in the media contribute to shaping their worldview ".
MAI AN
Source: https://www.sggp.org.vn/69-gen-z-viet-nam-su-dung-mang-xa-hoi-nhu-mot-cong-cong-tim-kiem-y-tuong-va-cam-hung-du-lich-post755954.html
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