Acecook Vietnam and Hao Hao - maintain top position as the most purchased FMCG brands

On August 15, 2025, Acecook Vietnam proudly celebrated the 30th anniversary of its first sale - a milestone marking the journey of closely accompanying billions of Vietnamese meals with the spirit of continuous innovation "Cook Happiness Through Innovation", Acecook Vietnam continues to make a strong mark on the Vietnamese FMCG market.

On this special occasion, Acecook Vietnam was once again honored in the "Vietnam Brand Footprint 2025" Report conducted by Worldpanel by Numerator (formerly Kantar Worldpanel) (*) - continuing to maintain its position in the TOP 5 most purchased FMCG manufacturers in rural areas. In particular, the Hao Hao brand maintained its position in the TOP 1 position in urban areas and TOP 2 in rural areas in the Packaged Food industry.

Brand Footprint Vietnam is an annual report published by Worldpanel by Numerator, based on actual household shopping data. The report records the FMCG brands that are most chosen by consumers in Vietnam in the following categories: Food, Beverages, Milk and Dairy Substitutes, Health & Beauty, and Home Care.

In the face of increasingly fierce competition in the fast-moving consumer goods (FMCG) industry, the fact that Acecook Vietnam and the Hao Hao brand continue to maintain their leading positions is a clear demonstration of a sustainable development strategy that always puts consumer trust at the center. The factors that make up Acecook's reputation - from rich delicious taste, optimal convenience, safety - reliability, to rich nutrition and environmental friendliness - are a constant commitment to bringing complete happiness to consumers.

Acecook Vietnam not only focuses on product quality, but also actively contributes to society through meaningful community activities. At the same time, it creates a positive, happy and comprehensive working environment for all staff.

The trust of consumers is a great source of motivation for Acecook Vietnam in general and Hao Hao brand in particular to constantly innovate and develop, aiming to better serve domestic consumers, while conquering the international market - becoming a trusted global brand.

Acecook Vietnam - "Cook Happiness Through Innovation".

(*) Based on the "Vietnam Brand Footprint 2025" Ranking conducted by Worldpanel by Numerator in the fast-moving consumer goods (FMCG) industry in general and the Food Industry in particular, which will be officially announced by Worldpanel by Numerator on (July 16, 2025).

Source: https://phunuvietnam.vn/acecook-viet-nam-va-hao-hao-giu-vung-vi-tri-top-nhung-thuong-hieu-fmcg-duoc-chon-mua-nhieu-nhat-20250815193840651.htm