Apple no longer wants users to buy the iPhone 17.

The iPhone 17's camera system will remain unchanged from the iPhone 16. Photo: BGR .

According to the latest report from analyst Jeff Pu, the iPhone 17 will only be equipped with the A18 chip – the same one used in the iPhone 16. This is the first time Apple has retained the same chip from the previous standard model, instead of reusing it from the Pro version as in previous years. Along with the lack of other upgrades, BGR suggests that Apple seems unwilling to force customers to upgrade from the standard iPhone to the higher-end version.

This has led many to question whether Apple is no longer interested in the mass market. Previous leaks also confirmed notable design changes, including a new bar-shaped camera module, which will only appear on the iPhone 17 Pro and Air.

The fact that the standard version receives virtually no upgrades may help Apple maintain stable pricing amid trade tensions. At the same time, it makes this model less attractive to tech-savvy users.

Even highly anticipated features like the ProMotion display or Always-On Display might be absent. The iPhone 17 is rumored to have only a single main camera and less impressive battery life. Its slim and lightweight design and A18 processor may be the few remaining points that will keep it relevant to the mass market.

Meanwhile, Apple is focusing its efforts on the Pro line and the new iPhone 17 Air – a device positioned between the standard and Pro versions. This aims to attract users who want an upgrade but aren't willing to spend a lot.

According to analyst Jeff Pu, the fact that the standard iPhone 17 may only be equipped with the same chip as the iPhone 16 series marks a shift in Apple's strategy.

Aside from the processor, other hardware components of the iPhone 17 don't offer many breakthroughs. The device is expected to retain the same 6.1-inch screen size. Some rumors suggest the iPhone 17 might be upgraded to a 120Hz display – previously only found in high-end models – but there's currently no clear confirmation from the manufacturer or its supply chains.

The design of the four iPhone 17 variants is based on leaked information. Photo: Majin Bu.

In terms of design, the iPhone 17 may receive some minor tweaks. According to leaks from Digital Chat Station and Ming-Chi Kuo, Apple is working to shrink the Face ID sensor, optimizing space on the front. However, the Dynamic Island area will not see many changes this year. More significant improvements to Face ID are predicted to arrive in 2027 on the iPhone 18 Pro series.

For the average user, these changes may not be enough to drive the need for an upgrade. Especially considering that the design of the iPhone 17 seems to have changed significantly compared to the iPhone 16, from the camera module to the back panel and frame. The iPhone 17 series is expected to launch in September of this year.

Source: https://znews.vn/apple-khong-con-muan-nguoi-dung-mua-iphone-17-post1558013.html