Three pillars of sustainable tourism development

Mr. Do Trong Hiep, a member of the Executive Committee of the Vietnam Tourism Association and Chairman of the Thai Nguyen Provincial Tourism Association, shared: "The potential after the merger has opened up clearly. In particular, there are destinations that can be exploited immediately. We have oriented our tourism development strategy along three distinct axes."

Following the merger, Thai Nguyen province has gained many more attractive destinations, forming a chain of tourism links encompassing experiential tourism , spiritual and cultural tourism, adventure tourism, and especially the ATK historical site system. With convenient transportation, Thai Nguyen acts as a "strategic link" connecting the Viet Bac region with the rest of the country. Each destination is a piece of the puzzle that creates the colorful overall picture of Thai Nguyen tourism today.

Connecting potential and promoting tourism development in Thai Nguyen after the merger.

Thai Nguyen - a safe destination

The ATK Dinh Hoa Special National Historical Site is a "red address" for educating about revolutionary traditions.

The first axis is ecological, recreational, and healing, encompassing destinations such as Ghenh Che Lake, Nui Coc Lake, and Ba Be Lake, where people connect with nature and find balance and peace of mind.

The second axis is history, spirituality, and traditional education, encompassing the Định Hóa Revolutionary Base Area, Chợ Đồn Revolutionary Base Area, Lý Nam Đế Temple, and the National Historical Monument of the 915th Youth Volunteer Company - places that preserve revolutionary historical values ​​and foster patriotism.

The third axis is exploration - adventure - community, with destinations such as Cua Tu stream, Phuong Hoang cave, traditional craft villages, and ethnic minority villages... where every step of the visitor can touch the unique, rustic, and sincere cultural identity of the local people.

To establish key development axes for tourism, it is necessary to mention the important destinations that have received attention, investment, and development in recent years. Regarding agricultural products, a crucial highlight in the development of tourism in Thai Nguyen is tea. The Thai Nguyen tea brand has reached international markets, and the value of tea has contributed to elevating Thai Nguyen tourism to a higher level for both domestic and international tourists.

In addition, popular destinations like Nui Coc Lake, which cater to all aspects of tourism and are safe destinations for tourists to relax, experience, and enjoy local cuisine, include the Dung Tan tourist area and Thai Hai village, a privately invested area attracting a large number of domestic tourists. This area, which preserves the traditional houses of the Tay people and maintains its cultural heritage, has been ranked among the most beautiful tourist destinations.

Thai Nguyen's tourism infrastructure has many advantages; from Bac Ninh, Lang Son, Hanoi, etc., tourists can reach various tourist destinations in just about an hour by car. With these advantages, Thai Nguyen is becoming a reliable destination for both domestic and international tourists.

Ms. Tran Nu Ngoc Anh, Vice President and Secretary General of the Provincial Tourism Association, Chairwoman of the Board of Directors of Dong A Group Joint Stock Company, and General Director of MAY PLAZA Hotel, shared: "From the company's practical experience, I believe that for tourism in Thai Nguyen to develop, we need to change our way of thinking and doing things; accelerate, break through, and adapt strongly after the merger."

It is necessary to promote the application of technology and digital transformation, and proactively exchange information with relevant agencies to guide and implement artificial intelligence (AI) and digital technology for members. This aims to contribute to the modernization of tourism management and promotion.

"Each business, each tourism company is a link in the chain. Each tourism product is a piece of the puzzle. Developing tourism requires intelligence, resilience, and honesty about the value of your product. The price reflects the product. Tourists are the judges and partners in tourism development. Each visitor is like a light bulb – if you turn off one, it's very difficult to restore the light to the others. Having a destination and investors is important, but without in-depth, systematic training, failure is still possible. When the potential is greater and more abundant, those working in tourism must be even more cautious. Only by retaining the first customer can you attract a second..." - Ms. Tran Nu Ngoc Anh further shared.

Ba Be Lake is one of the attractive tourist destinations in Thai Nguyen.

Ms. Trieu Kim Xuyen, one of the tourism business owners in the Ba Be Lake area, expressed: "The merger is an opportunity for development, opening up possibilities to access travel agencies in Thai Nguyen, supporting tourism workers in the Ba Be Lake area to learn new, systematic, and larger-scale ways of doing things."

According to Ms. Xuyen, the main tourism products of the Ba Be Lake area currently include: ecotourism, resort tourism, and religious tourism with prominent destinations such as Hua Ma Cave, An Ma Temple, Dau Dang Waterfall, Puong Cave, Ba Goa Island, and Ao Tien; in addition, there is agricultural tourism combined with experiential activities and the development of characteristic OCOP products of the lake region.

The Thai Nguyen Tourism Association has determined that, in order to achieve comprehensive development, it is necessary to build a synchronized and complete database system on tourist destinations, accommodation facilities, and historical sites and scenic spots in the newly established Thai Nguyen province.

The Provincial Tourism Association will organize at least one field survey trip to localities in the former Bac Kan province to assess tourism development potential, understand the natural resources and regional culture, and thereby develop suitable and distinctive tourism products.

We will organize programs connecting tours within the province and between Thai Nguyen and other provinces in the region as well as nationwide; at the same time, we will sign strategic cooperation agreements with major travel agencies, hotels, and restaurants to diversify products and increase the attraction of tourists to Thai Nguyen and the Viet Bac region.

Emphasis should be placed on promoting community-based tourism, agricultural tourism, and traditional craft village experiences, combined with local cultural values. These approaches are considered suitable for modern tourism trends, focusing on experiential learning, identity, and sustainable development.

Source: https://baothainguyen.vn/van-hoa/du-lich-thai-nguyen/202507/ba-truc-phat-trien-du-lich-ben-vung-de521d8/