Lesson 1: Not about "following trends," but about being "closest to the people."

The "Three Best" movement was launched by the Ministry of Public Security throughout the entire force on November 4, 2025. The "Three Best" movement concretizes the implementation of the Resolution of the 8th Congress of the Party Committee of the Central Public Security Ministry and is part of the unified framework of major policies on Party building and rectification, and building a clean, strong, professional, and elite People's Public Security force. The movement includes 21 specific contents regarding "Most Disciplined – Most Loyal – Closest to the People," which are being implemented by Public Security units and localities, with each officer and soldier participating with the highest spirit and responsibility.

In a world rife with fake news, malicious information, public opinion manipulation, fraud, cybercrime, online gangs, drug abuse, and the poisoning of youth, "Uncle Police Officer" emerges in the most "People-Friendly" way. "Uncle Police Officer" appears on fan pages and personal social media accounts in a relatable and lively manner. Through simple slogans, trend-setting content, witty online responses, and viral videos , "Uncle Police Officer" not only disseminates information about traffic laws, drug prevention, and school violence, but also helps people avoid being scammed and fosters compassion through heartwarming stories.

Anti-drug fanpage goes viral.

A status update of only about 100 words, accompanied by an image showing the number "140 suspects," posted on the Anti-Drug Campaign Fanpage of the Ho Chi Minh City Police on the afternoon of May 22nd, caused a stir on social media, with people eagerly anticipating the next update. The admin's clever way of garnering interaction captivated netizens, quickly attracting over 13,000 shares, 184,000 likes, and countless comments.

Writing content that's incredibly charming…

At noon on May 22nd, many social media pages shared a graphic image of the number 140 formed from figure-eight rings, sparking curiosity and excitement among many people. They searched for the "Drug Prevention and Control - Ho Chi Minh City Police" fanpage to read the original status update : “Official information: Starting with one drug addict, the Drug Crime Investigation Department of the Ho Chi Minh City Police continued its investigation and reported to the Director of the Ho Chi Minh City Police, who directed the ‘following the flow of drugs,’ establishing a special case, mobilizing forces and resources, and using expanded professional methods. At exactly 11:30 AM today, an additional 139 suspects were arrested. Total: 140.”

Regarding the specific information, the admin needs another 30 minutes to compile and send it to everyone at 12:00 noon today. Please enjoy your cup of sweet tea, relax in your hammocks while you wait for us a little while... Let's play some music!

The status update that caused a social media storm on the afternoon of May 22, 2026.

Wow! Just the detail of "drinking another cup of sweetened tea, lying in a hammock..." has sparked so many comments, because it's so charming. It evokes the image of a leisurely summer afternoon in the Mekong Delta, swaying in a hammock, occasionally sipping cool tea while "eavesdropping" on the list of 140 individuals accused of drug-related crimes, which had previously leaked names from the showbiz world like Long Nhat, Son Ngoc Minh...

Information about the successful dismantling of a drug trafficking ring involving 140 individuals was soon released by the Ho Chi Minh City Police and published in the media. However, the way the Drug Crime Investigation Department of the Ho Chi Minh City Police teased the operation on social media was very appealing and attracted public attention, helping to spread the results of the crackdown to the community.

Singer Long Nhật is one of 140 individuals involved in a drug trafficking ring that was dismantled and announced on May 22, 2026.

On the afternoon of May 22nd, a fanpage posted a status update with the content: “I dare the officers to catch me, I’m partying by the beach.” Do you know where in Ho Chi Minh City (after the merger) you can both party and go to the beach at the same time? This immediately went viral. This was a teaser before the Ho Chi Minh City Police announced the successful dismantling of a drug trafficking ring, transforming a complex drug-related location in Vung Tau ward. The operation resulted in the arrest and prosecution of 50 individuals, and the administrative penalties and compulsory rehabilitation of 11 others...

With the aim of raising public awareness and responsibility in preventing and combating drug crimes, the admin shared a message with the community of 873,000 followers: "To prevent drugs from reaching your home, you should actively provide information about suspected drug crimes to the police, especially to reputable and friendly units like the Drug Prevention and Control Department of the Ho Chi Minh City Police and the police in your local commune, ward, or special zone." Responding to this message, within about a month there were 73,000 shares, 400 comments, and 4,600 likes…

Many of those arrested in drug trafficking cases are very young.

By following the fanpage, netizens can keep track of the progress of the 45-day intensive campaign to comprehensively review, compile statistics, detect, combat, and clean up the area, carried out by the Ho Chi Minh City Police. They get to see the stark picture of drug abuse as famous names in showbiz fall into the vice, many young men and women are also led astray by hallucinations and drug highs, and the end result is receiving a "silver coin"...

Through professional images and videos, netizens can get a glimpse of the efforts of the police force investigating and combating drug trafficking. This raises awareness of the harmful effects of drugs and the shared responsibility of the online community, especially young people, in fighting this scourge. From there, we aim towards the goal of building a drug-free Ho Chi Minh City by 2030.

Drug crime investigators from the Ho Chi Minh City Police Department are participating in a 45-day intensive campaign to clean up the area.

Admin's sharing

The Ho Chi Minh City Police's Anti-Drug Fanpage has become a social media phenomenon, attracting significant public attention. At the Ho Chi Minh City People's Committee's socio-economic press conference on May 28th, Lieutenant Colonel Nguyen Tien Nam, Deputy Head of the Drug Crime Investigation Department of the Ho Chi Minh City Police, stated that the fanpage's popularity stems from the direct leadership and guidance of the Party Committee and the Board of Directors of the Ho Chi Minh City Police in innovating legal education and awareness campaigns, aligning with modern media trends and the public's need for information access online. This includes requiring the police force to be closer to the people, understand them, listen to them, and convey information in a more understandable and effective way. The fanpage's core content remains unchanged, but the delivery method has been modified, adopting a more relatable storytelling approach, increasing interaction, and using language appropriate for the social media environment. The main goal of the fanpage is not to generate high interaction numbers, but to build an official and reliable information channel, contributing to improving the effectiveness of propaganda and raising public awareness about the dangers of drugs.

The method of mobilizing people to participate in eradicating drug abuse through social media posts is very relatable.

On the evening of May 28th, from Hanoi, I had a conversation with Captain Phan Dinh Linh, from the Drug Crime Investigation Department of the Ho Chi Minh City Police. The young police officer shared his enthusiasm for being entrusted by his unit's leadership with managing the fanpage. Guided by his colleagues on how to disseminate information, he and his team sought innovative and trendy approaches to reach the online community, especially young people. Every piece of content, image, and video shared on the fanpage is carefully considered and selected before posting. Responding to comments also requires careful thought from the admin to ensure the interaction is informative and knowledgeable about life and the law. "Behind the interaction is the source of information," Linh shared. In reality, valuable news has been shared and trusted by the public through this channel.

The interaction between the admin and the online community is incredibly engaging.

Speaking about the secret to creating viral content, Linh vividly remembers the message he wrote at the end of 2025: "Why be sad and do drugs? Going to jail is even sadder." Using internet slang and perfectly capturing the feelings of young people, this content immediately went viral online. With this "boost," the fanpage's reach accelerated, and at one point, it garnered 51 million views in just 10 days. Adopting new communication methods, understanding social media algorithms, and especially recognizing that building a reliable communication channel isn't the ultimate goal—this is the approach the admin team of the Anti-Drug Campaign - Ho Chi Minh City Police fanpage is taking.

To successfully overcome addiction, drug users desperately need the understanding and support of the community .

Following the phenomenon of the "Drug Prevention and Control - Ho Chi Minh City Police" fanpage becoming a social media sensation, many netizens expressed their admiration: "Such engaging communication in combating drugs is highly commendable. It not only warns but also captures the attention of young people; to get young people to listen, you have to speak in their language…; the police force is now adopting a very modern approach to engaging with the public…" These compliments encouraged the page's administrators and promoted this innovative approach in the fight against drug abuse, crime prevention, and legal education. In the following article, we will continue to reflect on another effective method used by the police in a border commune in the Central Highlands on the internet.

Cao Hong

Source: https://cand.vn/bai-1khong-phai-du-trend-ma-de-gan-dan-nhat-post812325.html