The Investigation Police Agency of Ninh Binh Province has issued a decision to initiate criminal proceedings and prosecute Tran Dai Phuc, Director of Hai Be Company Limited, and Le Van Hai (founding member), for the crime of Trading in counterfeit food products.
Social media channels owned by Le Van Hai such as TikTok "Gia Dinh Hai Sen" has more than 2.6 million followers and on Facebook with the name "Hai Sen Vlog" has more than 2.3 million followers.
During the investigation, the authorities determined that from 2024 to present, Hai Be Company Limited has sold more than 800,000 products through social media channels TikTok Shop, Facebook, Shopee "Gia Dinh Hai Sen", "Hai Sen"; of which "Hai Be delicious syrup" has sold over 100,000 boxes.
The police agency said that the results of the appraisal of the quality indicators of "Hai Be delicious syrup" determined that the substances including vitamin A, calcium, vitamin C (the main substances that create the product's effects) only reached less than 70% compared to the announcement. According to the provisions of Decree 98/2020 of the Government , the health protection food "Hai Be delicious syrup" is counterfeit...
Thus, with a retail price of 160,000-200,000 VND/product, it is estimated that the owner of the TikTok channel "Gia Dinh Hai Sen" may have earned about 16-20 billion VND from the product "Hai Be delicious syrup". Previously, this product was one of the best-selling products on Le Van Hai's social media channels, mainly sold on TikTok Shop, Facebook social network, Shopee e-commerce platform...
Thousands of consumers have bought Hai Be delicious syrup because they believe in the advertisement that it is good for health (Photo: Screenshot).
According to a survey, the TikTok Shop "Hai Sen Shop" alone, with its Hai Be delicious syrup product, recorded nearly 15,000 sales. Thousands of consumers have bought Hai Be delicious syrup because they believe in the advertisement that it is good for health.
This product is introduced by Hai Be Company Limited - the unit responsible for bringing the product to the market. The company introduces the product as having the effect of supporting the body's lysine and zinc supplementation, supporting appetite, and helping to increase resistance. The target users are children from 1 year old and adults with anorexia, poor appetite, malnutrition, and poor resistance.
The company said that 5ml contains lysine HCl (150mg), FOS (25mg), zinc gluconate (7.5mg - equivalent to 1.07mg zinc), Thymomodulin (10mg), vitamin B1 (0.25mg), vitamin B6 (0.25mg), vitamin B2 (0.2mg), vitamin A (250IU - equivalent to 0.075mg), vitamin C (10mg).
Notably, in many promotional videos for the product "Hai Be delicious syrup", Le Van Hai often gives the product to his children to create prestige. "This is Hai Be delicious syrup, supplemented with lysine, zinc, vitamins C, B1, B5, B6, B2... to help children eat better, absorb nutrients better and increase resistance. If you have children who are lazy to eat or have poor appetite, you should immediately refer to this product," he introduced in a video posted on TikTok.
The owner of the TikTok channel "Gia Dinh Hai Sen" once showed off his rich life on social media (Photo: Screenshot).
The owner of the TikTok channel "Gia Dinh Hai Sen" also boasted about his rich life on social media before being arrested. In many videos, the TikToker couple showed off their house full of orders, constantly packing products.
In 2022, Le Van Hai showed off buying a white Mazda, then continued to show off that he had changed to a Mercedes GLC 300. In 2024, this TikToker continued to post pictures of buying a Lexus 350.
Source: https://dantri.com.vn/kinh-doanh/ban-hon-100000-hop-siro-an-ngon-gia-gia-dinh-hai-sen-thu-bao-nhieu-20250617155828721.htm
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