Joining hands with technology giants, applying AI to develop smart tourism

Mr. Ha Van Sieu, Deputy Director of the Vietnam National Tourism Administration, said that in recent times, the Administration has coordinated with many large technology platforms such as TikTok, Traveloka... to promote Vietnamese tourism. Photo: PV

On April 18, 2025, Samsung Electronics Vietnam and the Tourism Information Center (Vietnam National Administration of Tourism) announced their cooperation to launch a content creation contest called "Galaxy AI Understands Vietnamese, Honors Vietnamese Tourism" for all Vietnamese citizens living in Vietnam. The contest is not only a creative playground but also a journey to arouse national pride, love for the homeland, country and people of Vietnam, stimulating domestic tourism through the lens of Galaxy AI technology.

Mr. Ha Van Sieu, Deputy Director of the Vietnam National Tourism Administration, said that recently, the Vietnam National Tourism Administration has cooperated with many large technology platforms such as TikTok, Traveloka... to promote Vietnam tourism.

Thanks to this cooperation, Vietnamese tourism has been strongly promoted globally with many beautiful and friendly images... As a result, in 2024, Vietnamese tourism recovered 98% compared to 2019, the highest in Southeast Asia.

In the first quarter of 2025, the number of international visitors to Vietnam reached over 6 million, the highest ever in a quarter. Tourism is considered by the Government to be a bright spot in the overall socio-economic development.

That result has a positive contribution from the increased application of digital transformation in management, promotion, tourism business and improving tourist experience.

“The cooperation program between Samsung Vietnam and the Vietnam National Administration of Tourism is a testament to the efforts to apply modern technology to support the promotion of Vietnamese tourism in the new era. I believe that the contest “Galaxy AI Understands Vietnamese, Honors Vietnamese Tourism” will be a useful playground for technology and tourism lovers, a place to nurture unique and creative ideas that contribute to introducing the beauty of Vietnamese tourism more widely and effectively. These initiatives will join hands to promote the passion for traveling to Vietnam, practically responding to the 2025 Tourism Development Stimulus Program launched by the Ministry of Culture, Sports and Tourism,” said Mr. Ha Van Sieu.

2024 marks an important step forward when Vietnamese is prioritized by Samsung for research and officially integrated into Galaxy AI, becoming one of the first 13 languages ​​to be applied.

This collaboration marks an important step forward in applying artificial intelligence to preserve, promote and spread the beauty of Vietnam.

The power of technology, especially Galaxy AI's ability to deeply understand Vietnamese, will become a strong bridge between the past, present and future, helping the young generation discover and be proud of the unique cultural and historical values ​​of the nation.

Samsung Vietnam and the Tourism Information Center (Vietnam National Administration of Tourism) announced their cooperation in launching a content creation contest called “Galaxy AI Understands Vietnamese, Honors Vietnamese Tourism” for all Vietnamese citizens living in Vietnam. Photo: PV

According to Mr. Nguyen Duc Xuyen, Deputy Director of the Tourism Information Center, Vietnam National Administration of Tourism: “As the focal point for communications and digital transformation applications of the Vietnam National Administration of Tourism, in recent times we have promoted the application of technology to support state management, tourism business activities and improve tourist experience. In the current tourism industry, the application of technologies of the Fourth Industrial Revolution such as artificial intelligence, big data, blockchain, etc. is becoming more and more popular and bringing breakthrough results. The event cooperated with Samsung Electronics Vietnam to organize the contest "Galaxy AI Understands Vietnamese, Honoring Vietnamese Tourism" - an effort to use AI technology to inspire travelers, especially the younger generation who love travel and technology. I hope this activity will open up a new direction of cooperation between the tourism industry and major technology partners, contributing to promoting the formation of a smart tourism ecosystem. real, effective

Source: https://vietnamnet.vn/bat-tay-cac-dai-gia-cong-nghe-ung-dung-ai-de-phat-trien-du-lich-thong-minh-2393451.html