The secret of the "purple cow" that helped MrBeast build a 700 million USD empire

MrBeast made $4 million in just 28 days with his unique “purple cow” strategy, but all the money was managed and reinvested by his mother.

MrBeast, real name Jimmy Donaldson, has more than 366 million YouTube subscribers.

He is known for his massive videos , from real-life “Squid Games” to cash giveaway challenges.

Revenue comes from advertising, brand sponsorships, merchandising, content licensing and television partnerships.

In just 28 days, he earned $4 million, but all the money was kept by his mother.

The secret to success is what he calls the “purple cow effect” – creating unique, unforgettable content among a sea of boring videos.

Each video costs millions of dollars for sets, props and contestants, but is fully reinvested.

Vince Miller, a lecturer in culture and sociology at the University of Kent in the UK, said MrBeast's appeal comes from its casual style, adventurous challenges and creative charity.

His goal in 2024 is to reach $700 million in revenue, three times more than last year.

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