The secret to building a multi-platform channel from a dance teacher who received the YouTube gold button

Teacher Minhx's real name is Do Quang Minh, born in 1990. He recently became one of the first dance teachers in Vietnam to receive the YouTube gold button and owns a Tiktok channel with more than 2 million followers.

Not only that, dance teacher Minhx is also the founder of the leading dance teaching brand in Vietnam called "Le Cirque Dance Company" with 9 direct and online dance learning facilities.

With more than 200 dance classes opening every month and tens of thousands of dance students, Minhx shared that building a multi-platform channel is the key to helping him get closer to the dance-loving and dance-addicted community.

Teacher Minhx became one of the first dance teachers in Vietnam to receive the YouTube gold button.

Where people love to dance, build a canal there

Multi-channel communication is an inevitable trend in today's digital age. Simply put, to reach as many audiences as possible, brands need to create connections between multiple platforms to create as many touchpoints as possible for their community.

Pursuing the goal of "everyone can dance", Mr. Do Quang Minh and Le Cirque Dance Company built a multi-platform dance learning channel from Facebook, YouTube and Tiktok to reach a variety of audiences and ages who are passionate about learning to dance.

Mr. Minhx and Mr. Duc Sang are among many familiar dance teachers on Le Cirque's media channels.

Minhx shared that to successfully build multi-channel content, brands need to research the audience they want to target. For YouTube, the platform he just successfully received the gold button for, online dance teaching content needs to be slow and detailed to suit older people who are new to dancing.

Meanwhile, the Tiktok platform with a large number of young users, Gen Z and even Gen Alpha, is receptive and interested in new things, so dance content should have a fast tempo with an element of surprise to be more suitable.

With the Facebook platform being convenient for writing long content, sharing in-depth articles about learning to dance, sharing a healthy, balanced lifestyle, and a daring, daring mindset will help Mr. Minhx quickly gain more trust and influence.

Creating Tiktok content suitable for Gen Z or Gen Alpha is the key to helping Minhx's Tiktok channel reach more than 2 million followers.

Is TikTok suitable for only Gen Z?

Starting to build a channel from YouTube and Facebook platforms, when Tiktok exploded in the number of users, Mr. Minhx shared that he hesitated and wondered whether to build a channel on this platform because he was afraid that his age did not match the tastes on Tiktok.

However, he received analysis, encouragement and motivation from a colleague at Le Cirque, Ms. Dao Le Phuong Hoa, and was convinced that because he had his own personality and color, there would be people who liked his style and would come to the channel.

By researching and continuously creating interesting dance content on Tiktok, Mr. Minh has made a name for himself as well as many famous names in the dance world such as Red Queens, Kiddy Crew,... Especially, when building a multi-platform channel, many cross-viewers between channels often leave comments that they have followed Mr. Minhx from one channel to another, creating a close-knit community of dance enthusiasts.

Kiddy Crew is one of the famous kids dance groups thanks to Minhx's multi-platform channel.

If you have watched dance videos of Mr. Minhx as well as Le Cirque Dance Company, readers can find information about the center via hotline 0906.216.232 or website https://lecirque.vn/.

Le Cirque Dance Company with a chain of 8 live dance studios and 1 online studio is one of the closest ways to help people practice dancing today.

List of Le Cirque's modern dance centers in Hanoi :

Facility 1: No. 6, Alley 73 Giang Van Minh, Ba Dinh.

Facility 2: 4th Floor, No. 82 Tue Tinh, Hai Ba Trung.

Facility 3: 5th Floor, No. 118 Nguyen Ngoc Nai, Thanh Xuan.

Facility 4: 3rd Floor, Mipec Long Bien Shopping Center, Long Bien.

Facility 5: 1st Floor, Building A, CT2 Xuan Mai Tower, To Hieu Street, Ha Dong.

Facility 6: 6th Floor, No. 37, Lane 45 Tran Thai Tong, Cau Giay.

Facility 7: Le Cirque Premium Duy Tan, Cau Giay.

Facility 8: Lane 4, Cau Dua Service Area, Thuong Tin.

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Source: https://vtc.vn/bi-quyet-xay-kenh-da-nen-tang-cua-thay-giao-day-nhay-nhan-nut-vang-youtube-ar786302.html