Hanoi , December 15, 2023 , Saigon Beer - Alcohol - Beverage Corporation ( SABECO ) and the Ho Chi Minh Communist Youth Union (Central Youth Union) have just announced a series of community programs for the Year of the Dragon 2024. These include fun activities and giving more than 10,400 Tet gifts to workers, fishermen, border guards and coastal soldiers in 25 provinces and cities across the country.
The program "Sharing Tet, prosperous Dragon Year" is part of the campaign "Welcoming Dragon Year - Multiplying Fortune" deployed by SABECO through the leading brand Saigon Beer to welcome the Spring of Giap Thin 2024.
In the context of the global economic instability affecting Vietnam's recovery in 2023, this year's Saigon Beer community program is especially aimed at workers affected by the wave of job cuts, along with fishermen in coastal areas facing difficulties due to the impact of climate change, helping to reduce the burden of taking care of Tet for the people of local authorities. In addition, the program also gives gifts of gratitude to the border and island forces who have worked day and night to protect the national sovereignty .
The program “Tet chia chia, Year of the Dragon flourishes” is part of the campaign “Welcome Tet Dragon - Multiply Fortune” deployed by SABECO through the leading brand Saigon Beer to welcome the Year of the Dragon 2024. The program aims to honor the traditional culture of Vietnamese Tet, always focusing on family, relatives with the spirit of solidarity and reunion. The year 2024 is also the time when Vietnam needs more than ever solidarity, cooperation and mutual support from agencies, communities and businesses to promote success and development across the country.
Through the community program "Sharing Tet, prosperous Dragon Year", Saigon Beer hopes to spread the message of hope, sharing and encouraging each other to overcome challenges, welcoming a more prosperous 2024.
Accordingly, the program was deployed simultaneously from January 6, 2024 to February 5, 2024 with the participation of SABECO employees across the system and the support of provincial Youth Unions and local authorities in 25 provinces and cities to present 10,400 Tet gifts to beneficiaries. With a total budget for Tet gifts of up to VND 7.4 billion, each gift includes a bag of Tet necessities worth VND 400,000 and a cash red envelope of VND 300,000. In parallel, Tet spaces with game booths were also organized at selected locations so that local people have more places to hang out and have fun during the last days of the year.
Mr. Ngo Van Cuong, Secretary of the Central Committee of the Ho Chi Minh Communist Youth Union, spoke at the press conference.
Speaking at the press conference, Mr. Ngo Van Cuong, Secretary of the Central Committee of the Ho Chi Minh Communist Youth Union, said: “Through the program “Sharing Tet, prosperous year of the dragon”, the Central Committee of the Ho Chi Minh Communist Youth Union wishes to continue to convey the message about the fine tradition of the nation “the whole leaves cover the torn leaves” and the achievements that our entire Party and people have achieved during and after the Covid-19 pandemic and in 2023. From there, the Youth Union chapters at all levels and organizations in society will continue to have more meaningful activities, accompanying children and youth in difficult circumstances, especially during the Lunar New Year, contributing to creating more motivation for young people, union members and workers to continue to strive to excel in labor and production.
The Youth Union at all levels regularly grasps the thoughts and aspirations of union members, youth and workers. Propaganda and mobilize union members, youth and workers to enjoy the Spring Festival and celebrate Tet economically and safely, comply with legal regulations and return to work on time. Organize warm and joyful spring and Tet activities bearing the imprint of the Youth Union."
Mr. Lester Tan, General Director of SABECO shared
Mr. Lester Tan, General Director of SABECO, shared: “As a brand associated with Vietnam’s cultural heritage for many decades, Saigon Beer is an integral part of the traditional culture and cuisine of the Vietnamese people. Through the community program “Tet chia chia, Year of the Dragon flourishes”, we want to continue to affirm our commitment to always bring the best to Vietnam through specific and meaningful actions to join the Vietnamese people in welcoming the Year of the Dragon with a positive spirit, brighter hope and stronger solidarity towards a truly prosperous year.”
Mr. Lester Tan also thanked the Central Committee of the Communist Youth Union for accompanying SABECO in this meaningful program. He expressed his belief that with the joint efforts of the Central Committee of the Communist Youth Union, local authorities and SABECO's volunteer staff, the program will not only support workers in difficulty but also contribute to creating more common values for the community, promoting sustainable development and prosperity for Vietnam.
From 2020 to present, Saigon Beer has continuously implemented many initiatives and community support programs, supporting more than 42 billion VND for more than 27,800 beneficiaries in 63 provinces and cities of Vietnam, through many forms such as giving gifts including necessities, lucky money envelopes, tickets to travel home, ... so that workers and disadvantaged people can have a cozy and reunited Lunar New Year holiday.
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About SABECO
After 148 years of establishment and development in the beverage manufacturing industry, Saigon Beer - Alcohol - Beverage Corporation - SABECO has established its position as one of the leading corporations in Vietnam.
SABECO's nationwide system includes 26 factories, 11 member trading companies and a network of hundreds of thousands of points of sale across the country. SABECO is proud to offer a portfolio of beer brands loved by Vietnamese consumers such as Lac Viet Beer, Saigon Chill Beer, 333 Beer, Saigon Special Beer, Saigon Export Beer, Saigon Lager Beer and Saigon Gold Beer.
Our iconic brands, Bia Saigon and Bia 333, have always had quality standards certified by prestigious organizations at home and abroad. Bia Saigon has been voted as a National Brand for many years. Most recently, the 2022 Asian Beer Championship, the 2019 International Beer Awards (IBA) Gold Medal, the 2019 International Beer Cup Gold, Silver, Bronze Medals (IBC), the 2020 Australian International Beer Awards (AIBA) Gold and Silver Medals (Monde Selection 2021).
With a commitment to investing in business development in tandem with sustainable development, SABECO always strives to create positive changes to enhance the position of Vietnamese brands, while promoting positive development for the community and Vietnam. Accordingly, SABECO's sustainable development model focuses on 4 goals: Consumption - Conservation - Country - Culture.
For more information about SABECO, please visit: www.sabeco.com.vn
Press information, please contact:
Ms. Dinh Nguyen Thi Huong – SABECO Communications Director at [email protected]Source: http://www.sabeco.com.vn/truyen-thong/tin-tuc-su-kien/bia-saigon-va-trung-uong-doan-cung-cong-bo-chuong-trinh-cong-dong-tet-giap-thin-2024-trao-hon-10400-phan-qua-tet-tai-25-tinh-thanh-tran-toan-quoc
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