This year, the event has even more special significance as Binh Dinh and Gia Lai provinces are preparing to merge, creating an expanded tourism space, combining the characteristics of blue sea, white sand, and golden sunshine of Binh Dinh with the majesty of the Central Highlands.
This promises to bring unique tourism products, helping visitors enjoy beautiful beaches and immerse themselves in the cultural and natural space of the Central Highlands mountains and forests to explore unique heritages.
Speaking at the opening ceremony, Mr. Lam Hai Giang, Vice Chairman of Binh Dinh Provincial People's Committee, said that on the new foundation, Binh Dinh clearly defines the strategy of developing green tourism, taking a friendly, civilized and safe environment as a guideline.

The province is committed to building a tourism image with the message “3K-3A”. With 3K being no price hikes or price gouging; No competition or luring of customers; No noise pollution and waste. With 3A being civilized traffic safety; Food hygiene and safety; Safety of life and property.
Not only aiming for sustainable development, Binh Dinh wants to ensure that every visitor coming here feels complete from the natural beauty, professional service, to the friendliness of the local people.

This commitment is also linked to environmental protection, cultural preservation, improving people's livelihoods, contributing to building a long-term tourism industry, in line with the Prime Minister 's orientation. That is "Unique products - Professional services - Convenient procedures - Competitive prices - Clean and beautiful environment - Safe, civilized and friendly destinations".
This year, the event brings a series of unique activities, helping visitors discover the beauty of culture, nature, and sports. Among them is the Miss and Mister World Supermodel 2025 contest, gathering 36 contestants from 25 countries, a playground to honor physical beauty combined with health and sports.

The VnExpress Marathon Quy Nhon 2025 attracted nearly 12,000 athletes, making Quy Nhon the third locality to reach the record milestone, along with Ho Chi Minh City and Hue.
The Quintessence of the Great Forest - Convergence of the Blue Sea Festival: An event that blends the culture of the Central Highlands and coastal areas, creating a space imbued with indigenous culture with cuisine, art and traditional festivals.
In particular, the festival featured the presence of artists Quang Hung MasterD, Quan AP, Liz Kim Cuong, DJ Victor, DJ Amanda, singer Hong Gam, singer Tony Nguyen... who brought explosive and emotional performances.

The characteristic folk sound of Bài Chòi combined with the modern colors of electronic music has brought a unique artistic space, where tradition and contemporary intermingle right in the heart of the sea and sky of Binh Dinh.
The Binh Dinh Summer Tourism Festival 2025 is not only an annual event, but also marks a strong transformation of an entire land. With a green, sustainable tourism model, combining the beauty of the blue sea and the Central Highlands, Binh Dinh-Gia Lai is reaching out to become a new tourist center of Vietnam.
Source: https://nhandan.vn/binh-dinh-khai-mac-le-hoi-du-lich-he-2025-post886806.html
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