Binh Thuan restructures tourism industry on digital technology platform

On May 16, at the tourist area in Ham Tien ward, Phan Thiet city (Binh Thuan), a workshop took place with the theme "Digital transformation and application of artificial intelligence - Connecting Binh Thuan tourism ecosystem".

Binh Thuan tourism catches up with the digital age

Binh Thuan province is one of the localities with great potential for tourism with many advantages in natural landscape, climate, culture and people. Binh Thuan province has identified tourism as a key economic sector, contributing significantly to socio-economic development.

Conference scene.

However, in order for the province's tourism industry to develop rapidly, sustainably and with high competitiveness, the requirement is to innovate development thinking, proactively transform digitally, and effectively exploit and apply achievements of science and technology, especially artificial intelligence, in tourism activities.

Mr. Bui The Nhan, Director of the Department of Culture - Sports and Tourism of Binh Thuan province, said that digital transformation in tourism   It is not simply about digitizing information, but about comprehensively restructuring tourism activities on a new technology platform. AI can support data analysis, personalize experiences, optimize management and forecast tourism trends...

In recent times, the province has made many efforts.   in building digital maps, smart tourism information systems, QR code applications, cashless payments, etc. However, many businesses still lack information, skills, and technology human resources - this is a gap that needs to be filled.

Mr. Bui The Nhan, Director of the Department of Culture, Sports and Tourism of Binh Thuan province spoke at the workshop.

The workshop focused on discussing and clarifying some key issues such as: Clearly identifying new trends in digital transformation and AI in tourism. Analyzing current barriers of businesses and localities when transforming digitally.

"Share models, experiences, and practical lessons at home and abroad. Propose specific solutions to support businesses and management agencies. Build public-private partnership mechanisms, technology transfer, and digital human resource development," said Mr. Bui The Nhan, Director of the Department of Culture, Sports and Tourism of Binh Thuan province, at the workshop.

Inevitable step for Binh Thuan tourism development

Mr. Luong Thanh Son, Chairman of the Union of Science and Technology Associations of Binh Thuan province, said that with outstanding advantages in natural resources, climate, culture and people, Binh Thuan tourism is facing a great opportunity to make a breakthrough.

However, to develop more sustainably and intelligently, we need to innovate our approach and strongly apply digital technology, especially artificial intelligence (AI), to the entire tourism value chain: from management, marketing, operations to customer experience.

Famous tourist destination in Tien Thanh commune, Phan Thiet city.

"Today's workshop is a forum for science - connection - innovation, with the main contents to be discussed including: Assessing the current status of digital transformation and AI application in the province's tourism industry; identifying opportunities, challenges and barriers in this process; sharing models and practical experiences from localities at home and abroad; discussing technology solutions, support policies, and inter-sectoral cooperation mechanisms; proposing specific initiatives and projects to connect subjects in the Binh Thuan tourism ecosystem.

Through the Workshop, we hope to contribute to shaping the vision, strategic actions and specific activities to develop Binh Thuan tourism in a smart, modern, attractive and unique direction - while being ready to deeply integrate in the digital age", Mr. Luong Thanh Son, Chairman of the Union of Science and Technology Associations of Binh Thuan province emphasized.

Digital transformation and AI are no longer options but mandatory paths to enhance local tourism competitiveness. To move quickly, there needs to be a connection: State – Scientists – Entrepreneurs – Community. Binh Thuan province is committed to creating all favorable conditions for initiatives, models and solutions to be practically applied in Binh Thuan.

On the recent April 30 and May 1 holidays, many tourists came to Ham Tien - Mui Ne.

In 2024, it is expected to welcome 9.68 million visitors, reaching 101.36% of the plan, up 15.91% compared to 2023, with tourism revenue of VND 25,530 billion, reaching 100.12% of the plan, up 14.44%. Particularly during the April 30 - May 1 holiday this year, Binh Thuan tourism is estimated to welcome 228,000 visitors to visit and stay; the average room occupancy rate on peak days is about 75 - 95%, with estimated revenue of VND 450 billion.

According to the Messenger

Source: https://www.novaland.com.vn/tin-tuc-1/thong-tin-thi-truong/binh-thuan-tai-cau-truc-nganh-du-lich-tren-nen-tang-cong-nghe-so