Winning a series of awards at WTA 2025, Vietnam Airlines affirms its position as the region's leading brand

Vietnam Airlines continues to affirm its pioneering position as the national airline when it was honored in 3 categories of the World Travel Awards (WTA) Asia 2025.

This award is a testament to the national airline's persistent efforts in its journey to elevate its brand and bring the Vietnamese aviation experience to the region.

At the WTA Asia 2025 awards ceremony held in Hong Kong (China), gathering representatives of leading airlines, tourism organizations and service corporations in the region, Vietnam Airlines was honored in 3 important award categories. In the Asia's Leading Airline Brand 2025 category, Vietnam Airlines was recognized as Asia's leading airline brand, affirming the airline's prestige and pioneering position in the region.

Vietnam Airlines' Lotusmiles loyalty program was named Asia's Leading Airline Rewards Programme 2025 for its diverse service ecosystem and engaging member experiences. Heritage Magazine, the official in-flight publication of Vietnam Airlines, was also named Asia's Leading Inflight Magazine 2025, recognizing the magazine's role in promoting Vietnam's image, culture and tourism to international friends.

ndo_br_vietnam-airlines-duoc-vinh-danh-trong-ba-hang-muc-giai-thuong-quan-trong-cua-world-travel-awards-chau-a-2025-9499.jpg — The “Asia's Leading Airline Brand” award is a testament to the national brand image built on the foundation of service quality, safety and customer experience.

Vietnam Airlines' recognition in the World Travel Awards 2025 categories affirms its competitiveness and leading reputation in the regional aviation industry. The "Asia's Leading Airline Brand" award is a testament to the national brand image built on the foundation of service quality, safety and customer experience.

During the strong recovery period of the market, the airline not only maintained stable growth but also promoted digital transformation, invested in a new generation fleet, reduced CO₂ emissions and pioneered the use of sustainable aviation fuel (SAF), aiming to become an international 5-star, modern and environmentally friendly airline.

The “Asia's Leading Airline Rewards Programme 2025” award for Lotusmiles is a testament to Vietnam Airlines' success in its strategy of building a strong and sustainable relationship with its customers. Not only does it offer a diverse system of benefits such as priority service, flexible mile accumulation and conversion with more than 20 airlines in the SkyTeam alliance and many partners in the fields of tourism, banking, and hotels, Lotusmiles is also a pioneer in creating a community of loyal customers in Vietnam.

Being honored in three important award categories of the World Travel Awards Asia 2025 is a great honor and recognition for the continuous efforts of Vietnam Airlines in the journey to improve its brand and services.
Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines

Recently, the program successfully organized the LEF (Loyalty Executive Forum) - a specialized forum on Loyalty Marketing, bringing together experts and strategic partners, contributing to affirming Vietnam Airlines' pioneering role in developing a loyalty customer ecosystem.

In the category of “Asia's Leading Inflight Magazine 2025”, Heritage, the magazine of Vietnam Airlines, continues to be honored as a typical in-flight publication of the region, thanks to the quality of editing, images and content promoting Vietnamese culture and tourism to international friends. For many years, Heritage has become a part of the flight experience and an important media channel contributing to spreading the cultural values and people of Vietnam.

Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines shared: “Being honored in 3 important award categories of World Travel Awards Asia 2025 is a great honor, and at the same time a recognition of the continuous efforts of the Vietnam Airlines team in the journey to improve the brand and service. We will continue to strive to improve service quality, aiming for the international 5-star goal, promoting digital transformation, sustainable development and spreading the image of a friendly and rich-in-identity Vietnam to friends around the world .”

Established in 1993, the World Travel Awards are considered the most prestigious awards in the global travel, tourism and aviation industry. Award categories are voted by industry experts and the international public, reflecting an independent assessment of the operational capacity of businesses.

This year's award continues to affirm Vietnam Airlines' position in the Asian region, while also showing that the Vietnamese aviation industry is gradually asserting its mark on the world tourism map. Success at WTA 2025 also contributes to strengthening Vietnam Airlines' reputation in international cooperation activities, developing MICE services, and expanding its flight network to key markets.