The forum opens a space for exchange and connection between hundreds of organizations, individual content creators and management agencies, platforms and brands. Activities include sharing sessions from large platforms such as Meta, Vietnamese brand representatives such as Vinamilk and the career journey of some outstanding units and content creators such as Ninh Duong Story, Miss Luong Thuy Linh, Tuyen Van Hoa, Vulaci, MC Khanh Vy... along with the participation of outstanding international creators such as Natalie Dau - Rockstararms, Larissa Rochefort, Neel Bhattacharya.
Within the framework of this event, Vinamilk representatives participated in the Dialogue Forum between the Ministry of Culture, Sports and Tourism and the digital content creation community. Here, Vinamilk shared its views on sustainable cooperation with content creators: putting trust, responsibility and community values first, aiming for a clean, positive and impactful content ecosystem.
According to Vinamilk, digital content is not only a means of communication, but has become a bridge of trust between brands and the community. As consumers increasingly value authenticity, the voice of content creators becomes a decisive factor influencing users' perceptions, behaviors and choices.
A Vinamilk representative shared at the forum: “Community trust is the most valuable asset. Every content from creators, no matter how small, contributes to shaping nutritional awareness. Therefore, responsibility and standards in each shared information are indispensable requirements.”
From that spirit, Vinamilk proposed a model of “value co-creation”, where brands and creators work together towards three goals: protecting Vietnamese people’s health, spreading positive lifestyles and building a responsible content environment. According to the company, creators not only “introduce products”, but can also become the ones to inspire positive behavioral changes, making practical contributions to society.
With millions of online views and a large number of direct attendees, Vietnam iContent 2025 affirms its position as the leading event of the Vietnamese digital content creation industry. Vinamilk's participation and message of trust, responsibility and sustainable values contribute to highlighting the role of Vietnamese brands in promoting a positive digital content environment and spreading positive influences to the community.
Source: https://www.sggp.org.vn/cac-nen-tang-so-chia-se-cach-sang-tao-noi-dung-post826113.html
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