Digital platforms share ways to create content.

Under the direction of the Ministry of Culture, Sports and Tourism, the Department of Broadcasting, Television and Electronic Information, in collaboration with VnExpress Newspaper and FPT Online Services Joint Stock Company, organized the Vietnam iContent 2025 Digital Content Innovation Festival.

Vietnam iContent 2025 opens up a space for exchange and connection among hundreds of organizations and individual content creators.

The forum opened a space for exchange and connection between hundreds of organizations, individual content creators, and management agencies, platforms, and brands. Activities included presentations from major platforms like Meta, representatives of Vietnamese brands such as Vinamilk , and the career journeys of some prominent content creators and organizations such as Ninh Duong Story, Miss Luong Thuy Linh, Tuyen Van Hoa, Vulaci, MC Khanh Vy... along with the participation of prominent international creators such as Natalie Dau - Rockstararms, Larissa Rochefort, and Neel Bhattacharya.

Within the framework of this event, Vinamilk representatives participated in the Dialogue Forum between the Ministry of Culture, Sports and Tourism and the digital content creation community. Here, Vinamilk shared its perspective on sustainable cooperation with content creators: prioritizing trust, responsibility, and community values, aiming for a clean, positive, and impactful content ecosystem.

According to Vinamilk, digital content is not just a means of communication, but has become a bridge of trust between the brand and the community. As consumers increasingly value authenticity, the voice of content creators becomes a decisive factor influencing consumer awareness, behavior, and choices.

A representative from Vinamilk shared at the forum: “Community trust is our most valuable asset. Every piece of content from creators, no matter how small, contributes to shaping nutritional awareness. Therefore, responsibility and accuracy in every piece of information shared are indispensable requirements.”

Based on that spirit, Vinamilk proposes a "co-creation of value" model, where the brand and creators work together towards three goals: protecting the health of Vietnamese people, spreading a positive lifestyle, and building a responsible content environment. According to the company, creators not only "introduce products" but can also become inspirers for positive behavioral change, making practical contributions to society.

With millions of online views and a large number of in-person attendees, Vietnam iContent 2025 affirmed its position as the leading event in Vietnam's digital content creation industry. Vinamilk's participation, along with its message of trust, responsibility, and sustainable values, further highlighted the role of Vietnamese brands in promoting a positive digital content environment and spreading positive influences to the community.

BINH LAM

Source: https://www.sggp.org.vn/cac-nen-tang-so-chia-se-cach-sang-tao-noi-dung-post826113.html