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| The younger generation is helping to reshape tourism . Photo: LHN |
Personalized and digitized tourism
Hundreds of millions of trips are taken by young people around the world each year. Compared to other age groups, this demographic tends to spend more and is also more likely to return to familiar destinations. This generation has advantages in health, finances, knowledge, and emotions; they are more interested in health, green lifestyles, and forms of entertainment and relaxation to balance their lives. Their travel style also emphasizes experiences and exploration rather than just relaxation and enjoyment. The value of each trip is measured by the new experiences and discoveries throughout the journey. Many young people also prefer solo travel or personalized trips by independently researching destinations, booking services, and arranging itineraries according to their personal preferences.
Interestingly, young people often want to share their travel experiences as part of social media culture. They are perhaps the best at leading, motivating, and inspiring others about travel. And it is these qualities that are gradually changing the nature of tourism. With their quick wit and habit of using advanced devices in all aspects of life, the younger generation is also contributing to the emergence of many new technology platforms and applications serving the travel experience.
Alongside the trend of using social media to share about trips and destinations, young people today are also paying special attention to "digital travel" experiences. They utilize technological devices to research destinations in advance, from culture and scenery to service quality, prices, and entertainment products, and then book hotels and tours. They are particularly interested in interactive content and reviews of destinations, and tend to be influenced by influential figures such as artists or popular bloggers, significantly impacting current travel communication methods.
Trips that strengthen family bonds.
Multigenerational travel has been a growing segment in recent years, but currently, it is gradually becoming a highly influential type of tourism, driving a new wave of family travel globally. Group travel among friends and family consistently accounts for a high proportion of this trend. Young people, with their quick wit and diverse knowledge, are leading this type of travel. They are increasingly pursuing a slower, more in-depth approach to travel, a way to harmonize and connect with older generations within their families, exploring and finding shared joy. This is a crucial foundation for nurturing positive emotions, shaping and balancing relationships.
Family trips will no longer simply be about visiting crowded entertainment venues, but will shift towards exploring nature, culture, and history, where younger generations and their grandparents and parents can fully share knowledge, understanding, and emotions. It's clear that in the "tourism universe," the younger generation is the focal point, capable of shaping and creating trends around them. They are proactive, agile, adaptable, unafraid to explore new things, and constantly have high expectations and demands. Therefore, the tourism industry must be ready to communicate with them through as many channels as possible, such as social media, news, online reviews, and real-world value. An era of smart and open tourism will undoubtedly begin from here.
YEN HA
Source: https://baodanang.vn/channel/5433/202505/cach-nguoi-tre-tao-trend-cho-du-lich-4006937/
