“Touch Prosperity” – A comprehensive journey to support SMEs...

With the orientation of becoming a comprehensive companion bank with SMEs, VPBankSME deploys a series of activities revolving around 4 touch points: finance, digitalization, knowledge and trade,...

With the orientation of becoming a comprehensive companion bank for SMEs, VPBankSME deploys a series of activities revolving around 4 touch points: finance, digitalization, knowledge and trade, creating practical driving force to help businesses "Touch Prosperity".

With the goal of becoming the most comprehensive SME support bank, VPBank always strives to accompany SME businesses on every stage of development, from relieving financial pressure, fostering operational knowledge, digitizing processes, to expanding output and market connection opportunities. “Touching Prosperity” is how VPBankSME materializes that orientation through a series of diverse activities on both online and offline platforms. Each touch point from finance, technology, knowledge to trade is designed to suit the reality and operational characteristics of SME businesses.

Currently, VPBankSME is accompanying more than 170,000 SMEs nationwide, of which nearly 85% are micro enterprises. From a large customer base and a deep understanding of the characteristics of SMEs, the bank continues to deploy a comprehensive support model, where each enterprise can "touch" the right solution to gradually reach prosperity.

From mega livestream: Opening a new business model for small businesses

The highlight is the series of 03 Mega Livestream sessions - the first commercial and media model implemented by VPBankSME. Different from spontaneous livestream sessions from businesses or e-commerce platforms, this model is systematically designed, bringing together prestigious brands that are VPBankSME's customers along with KOLs and KOCs with strong influence on TikTok.

The livestream sessions will air on July 4, July 14 and July 24, with the participation of familiar faces such as Ngoc Khanh Day (mother and baby products), Tuan Ngoc (electronic home appliances), Meo Trai Dat ( fashion and cosmetics) and prestigious brands such as Lemonade, Elise, Tapuho, Lazychef, Fujihome, Bibo Mart, Hoang Ha Mobile...

Through the form of live interactive livestream, SME products have the opportunity to reach thousands of potential customers on the TikTok platform, a group of young, modern consumers with strong online shopping habits. As the organizer, VPBankSME will support businesses in creating a connection model between businesses and consumers in a flexible, cost-optimized and SME-friendly way. This is the first time a commercial bank in Vietnam has directly organized a livestream series for small business customers - a new step reflecting VPBankSME's continuous innovation efforts.

Come to the comprehensive companion and support ecosystem

The “Touch Prosperity” campaign demonstrates the effort to accompany SMEs through 4 practical touch points: financial strength, comprehensive digitalization, knowledge training and business opening. This is also the ecosystem that VPBankSME has been persistently building to support businesses to develop sustainably in the context of increasingly fierce competition.

In terms of finance, VPBankSME provides a series of flexible credit products such as unsecured loans, mortgages, car loans, industrial park real estate loans and especially preferential policies by industry (rice, pharmaceuticals, textiles, real estate, etc.). In addition, the VPBiz card line with a variety of cards suitable for each business's specific spending is also an effective tool to help businesses proactively source spending, manage cash flow transparently and optimize operating costs.

Regarding digital transformation, VPBankSME is constantly promoting investment in technology infrastructure, building a modern payment ecosystem with solutions such as Tap2Phone, EcomPay, QR Payment, POS, collection/payment, corporate salary payment... Notably, the VPBank NEOBiz digital banking platform - designed specifically for corporate customers, developed simultaneously on the Web and App platforms, integrating a series of superior features, helping businesses operate flexibly, optimize resources and create a solid foundation for long-term scale development.

In terms of knowledge, VPBankSME will launch a series of talk shows with the participation of experts and successful business owners, sharing experiences around financial management, operations, marketing, branding and digital transformation. These contents play an important role in improving the practical capacity of small businesses.

According to VPBankSME representative, Touching Prosperity is a step in a long-term strategy to realize the vision of becoming a bank that comprehensively supports SMEs in Vietnam. “Small businesses need a companion who understands and supports at the right time. This campaign demonstrates that spirit: providing specific, accessible tools and creating real value” - VPBank representative shared more.

VPBankSME is contributing to the formation of a new standard in the model of accompanying SMEs in Vietnam, supporting businesses comprehensively in both finance and non-finance, becoming a sustainable development partner. When the problem of growth no longer lies in resources alone, but in the ability to adapt and connect, the multi-dimensional solutions from finance to technology, knowledge and market that VPBankSME brings are the necessary push for SMEs to not only survive, but also make a long-term breakthrough.

Source: https://baolamdong.vn/cham-thinh-vuong-hanh-trinh-tiep-suc-toan-dien-cho-sme-cung-vpbank-273909.html