Good strategy, Masan Group is in the Top 50 most effective business companies in Vietnam for 11 consecutive years

Thanks to its business strategy and positive growth rate, Masan Group continues to be honored as "Top 50 Most Effective Companies in Vietnam 2024" (Top 50) on December 11, 2024. This is the 11th consecutive year that Masan has been on this prestigious Top 50 list.

Top 50 is a valuable and prestigious ranking conducted annually by Nhip Cau Dau Tu magazine in collaboration with Thien Viet Securities Company, with the consultation of leading economic and business experts from Harvard Business School. The ranking measures the business results of companies for 3 consecutive years, based on 3 growth indicators: revenue, return on equity (ROE) and earnings per share.

Masan Group has been in the Top 50 most effective businesses in Vietnam for 11 consecutive years.

11 years in the Top 50 Most Effective Companies in Vietnam

Top 50 2024 recognizes the strong presence of leading enterprises in Vietnam, operating effectively in many important economic sectors such as retail, consumption, banking, etc. For example, Masan Group continues to be honored in the Top 50 for 11 consecutive years. This achievement is a recognition of Masan's continuous development, achieving breakthrough and sustainable growth, contributing to the development of the country's economy.

After more than 28 years of establishment and development, Masan is now the leading company in Vietnam in the field of retail consumption. Currently, Masan owns more than 3,600 points of sale across the country, serving the essential consumption needs of 100 million Vietnamese consumers.

Masan Consumer and Vietjet cooperate to bring CHIN-SU Pho Story to the world

In 2024, the group marked many turning points in its strategy of focusing on the retail consumption sector, accelerating the retail model and IPOing Masan Consumer Company. At the same time, it also promoted many innovative strategies and invested in technology to create quality and diverse products to best serve domestic demand as well as export to major markets such as the US, Japan, Australia, Korea, Canada, etc.

Buy an additional 7.1% of WinCommerce shares - Conduct Masan Consumer IPO

"WinCommerce has entered the profitability phase. We expect this trend to continue to accelerate as we achieve Like-For-Like growth, successfully open new stores and drive the development of the Vietnamese modern retail market in the medium term," said Danny Le, CEO of Masan Group.

Accordingly, WinCommerce (WCM) - a member company of Masan, which also owns and operates the largest modern retail chain in the country, recorded a 9.1% year-on-year revenue growth, reaching VND8,603 billion. This figure was mainly contributed by the new store models WIN (serving urban shoppers) and WinMart+ Rural (serving rural shoppers). Profit after tax reached VND20 billion in the third quarter of 2024 - the first quarter with net profit since the Covid-19 period. This is a clear sign of a sustainable profit path in the coming time.

On September 4, 2024, Masan announced the transfer of 7.1% of WinCommerce shares from SK Group. The increased ownership in WCM helps Masan increase its control and promote long-term growth of its core business.

Rich MEATDeli counter at WinMart supermarket

In the consumer goods segment, Masan Consumer - a company in the Masan ecosystem, has penetrated almost every corner of the Vietnamese market, serving 98% of Vietnamese households. Masan Consumer has close relationships with more than 340,000 traditional retailers, 6,000 modern trade points of sale and owns 5 strong brands with revenue of over 100 million USD/year.

At the end of the third quarter and the first nine months of 2024, Masan Consumer recorded double-digit growth in both revenue and profit. In particular, profit after tax in the third quarter and the first nine months of 2024 increased by 14.5% to VND 2,072 billion and increased by 13.8% to VND 5,474 billion, respectively.

On October 2, Masan Consumer announced the Board of Directors' resolution approving the transfer of MCH shares from UPCoM to Ho Chi Minh City Stock Exchange (HOSE). The successful IPO of Masan Consumer will help increase the valuation of Masan stocks such as MCH, MSN and this roadmap will become increasingly clear.

Strengthening the Go Global strategy

Promoting the Go Global strategy from 2023, Masan's CHIN-SU brand has gone global with a spice set exclusively for the Japanese market.

CHIN-SU Anchovy Fish Sauce from the East Sea also brings its products to a series of international markets such as the US, Canada, Australia, Europe, and Korea. For example, CHIN-SU Sriracha chili sauce has surpassed more than 400 chili sauce brands currently sold on the Amazon e-commerce platform to be listed in the "Top 10 Best Seller". In Korea, it has surpassed hundreds of famous brands in the world to reach the "Top 1 Best Seller" (the number 1 best-selling product) on the e-commerce platform oupang.

This year, CHIN-SU chili sauce also created a "fever" when it was introduced in Myeongdong, the bustling shopping paradise of Seoul, Korea. In Japan, with its presence in bustling centers such as Osaka and Tokyo, CHIN-SU continues to make its mark on the journey of spreading Vietnamese flavors everywhere: "Go Global - Make Vietnamese Foods Global Foods".

Young people excitedly check-in with Chin-Su chili sauce in Osaka, Japan

Recently, Masan Consumer and Vietjet have signed a strategic cooperation agreement to bring CHIN-SU Pho Story (a brand of Masan Consumer) to serve people and tourists on Vietjet's domestic and international flights, contributing to promoting Vietnamese culture to the world.

In the challenging macro context, Masan's growth and continued entry into the Top 50 most effective companies in Vietnam in 2024 shows that the group is implementing effective business strategies with a solid core business and financial foundation, promising a breakthrough in the near future.

Source: https://thanhnien.vn/chien-luoc-tot-masan-group-11-nam-lien-tiep-vao-top-50-cong-ty-kinh-doanh-hieu-qua-nhat-vn-185241212150406823.htm