Booking.com's media representative in Vietnam said that Da Nang leads the 10 destinations chosen by Vietnamese families as summer travel destinations through search data.
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| Da Nang is entering a vibrant beach tourism season, beach resort tourism services and especially watching the 2025 international fireworks festival. |
According to Booking.com's 2025 Travel Trend Forecast Report, Da Nang city is in the top 10 domestic destinations most searched by Vietnamese families from June 1 to July 31, 2025.
Booking.com, one of the world's leading online travel platforms, has shared some of the outstanding summer travel trends of Vietnamese families this year.
According to Booking.com search data from June 1 to July 31, 2025, beach trips (61%) and nature exploration (59%) continue to top the list of choices for Vietnamese families, followed by trips to big cities (45%).
Domestically, Da Nang city leads the search, followed by Nha Trang, Ho Chi Minh City, Da Lat, Vung Tau. In addition, Hoi An ranked 7th and the remaining locations in the Top 10 were Phu Quoc, Ha Long, Hue. These locations not only provide a relaxing space, but also create conditions for families to enjoy meaningful time together, meeting the diverse needs of tourists of many generations.
For international travel, data from Booking.com shows that Bangkok (Thailand), Tokyo (Japan) and Singapore are the three most popular destinations this summer. This is also the second consecutive year that these cities have appeared on the list. Notably, of the 10 most searched destinations, 8 are in the Asia-Pacific region, thereby affirming the region's enduring appeal for family vacations in June this year.
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| Many beach resorts in Da Nang meet high quality standards. |
According to Edelman - the media representative of Booking.com in Vietnam, summer is also the time when Vietnamese families start planning for their mid-year vacation. With 65% of Vietnamese tourists seeing travel as a great opportunity to spend time together.
Specifically, according to Booking.com, the top goal of families when traveling is to enjoy quality time together. Notably, 88% of parents said they see travel as an opportunity for their children to be exposed to diverse cultures and have more enriching experiences. Meanwhile, 59% want to explore new dishes and local specialties.
This shift in mindset is also reflected in how they plan, with 58% of Vietnamese parents prioritizing annual travel, regardless of circumstances. Notably, 41% said they plan to increase their travel spending in 2025 compared to last year to create more meaningful and engaging experiences with their loved ones.
Although travel needs and goals have gradually changed, the destinations that Vietnamese families are most interested in for summer vacations are still quite familiar and have good tourism environments such as Da Nang.
More and more Vietnamese families consider travel as a necessary activity in their annual schedule, not only for relaxation and sightseeing but also for emotional bonding and improving mental health.
FAMILY BLESSINGS
Source: https://baodanang.vn/kinhte/202505/da-nang-dan-dau-10-diem-den-duoc-cac-gia-dinh-viet-chon-du-lich-mua-he-4006796/
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