The “Omachi Debut” event is Omachi’s annual new product launch event. The opening theme of Omachi Debut 2025 is “Asian Cafeteria”.
The art parade program “Omachi Debut 2025- Asian Restaurants” attracted tens of thousands of viewers in the center of District 1, Ho Chi Minh City with a magnificent parade from 350 professional dancers, 5 giant parade cars representing 5 delicious dishes from 5 countries in Omachi's new “Asian Restaurants” collection.
Viewers were delighted to witness dozens of giant costumes striding down the 250m long Le Loi Avenue, elaborately staged lighting shows and colorful fireworks and confetti displays. The appearance and extremely hot performance of the HIEUTHUHAI brand ambassador made the atmosphere at “Omachi Debut 2025: Asian Restaurants” more explosive than ever.
As a brand that is always a pioneer in innovation, in 2023, Omachi made a strong impression with its self-boiling hotpot product that was well received by consumers; in 2024, Omachi continued to stir things up with its Self-Cooking Rice product integrating 7 leading technologies. At this event, Omachi launched its latest product line: Omachi Asian Restaurant Meal Box - where all the typical delicacies in Asia have been "boxed" by Omachi through freeze-drying technology.
This is one of the technologies that Omachi has pioneered in Self-Boiling Hotpot and Self-Cooking Rice to bring consumers fresh, delicious meals, preserved under normal conditions without the need for preservatives. A convenient experience that still ensures restaurant quality at a price that consumers can enjoy every day. Omachi's Asian Restaurant Meal Box will be launched in June 2025 at a price of 26,000 VND/box, equivalent to about 1 USD.
In its first launch, the brand introduced 5 Asian delicacies including: Taiwanese Beef Noodles, Beijing Roasted Duck Noodles, Hokkaido Miso Noodles, Hong Kong Tomato Meat Egg Noodles and Bangkok Tomyum Noodles. Following that, Omachi plans to continue expanding the Asian Food Box portfolio by further exploring the culinary cultures of many countries in the region - aiming to complete a menu of 30 Asian delicacies by the end of 2026.
Previously, at the 2025 Annual General Meeting of Shareholders of Masan Consumer, Omachi's Quan Xa Chau A Meal Box was first introduced to investors and received positive feedback, promising to pioneer the convenience food industry in Vietnam. With Omachi, consumers now not only "eat for the sake of knowing", but also "eat for deliciousness", eat to enjoy and enjoy life to the fullest.
The event “Omachi Debut 2025: Asian Café” ended with colorful images and unique experiences. The event marked an important step forward for Omachi in its journey to premiumize products, pioneer consumer trends in Vietnam and continuously improve the material and spiritual lives of Vietnamese consumers, through continuous innovation and application of technology in product development. These are also the brand’s innovative efforts contributing to the goal of turning Ho Chi Minh City into a “creative city”.
Source: https://nhandan.vn/dac-sac-dai-tiec-am-thuc-va-giai-tri-omachi-debut-2025-tai-thanh-pho-ho-chi-minh-post884262.html
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