Thanh Hoa is one of the provinces with a large number of OCOP products in the country, many of which are widely known and trusted by tourists . Promoting the achieved results, recently many production facilities and enterprises have had good and creative ways to bring Thanh OCOP products closer to domestic and international tourists .
Huong Viet OCOP product display and introduction store (Hoang Hoa) currently has more than 20 OCOP products suitable as gifts for tourists.
In January 2024, OCOP Huong Viet Joint Stock Company officially opened a store to display and introduce OCOP products of Thanh Hoa in Hoang Hoa district. There are more than 40 OCOP products from localities such as Hoang Hoa, Nhu Xuan, Tho Xuan, Nong Cong, Thieu Hoa, Nga Son... In which, the products are selected to be convenient as gifts for tourists. Along with that, the arrangement and display of products at the store are scientifically arranged so that people and tourists can comfortably visit, choose and shop. Aiming to welcome the flow of visitors to visit and relax at Hai Tien Marine Eco-tourism Area in the coming summer, OCOP Huong Viet Joint Stock Company is currently focusing on promoting propaganda on social networking sites, and at the same time linking with travel businesses in the northern provinces to include the store in the tourist itinerary.
Ms. Le Thi Huong, Director of OCOP Huong Viet Joint Stock Company said: “In reality, the provision of OCOP products to tourists is mostly on a small scale, while the demand of tourists to shop and use local specialty products with brands and quality is very large. Realizing that potential, in the coming time, we will cooperate with suppliers to increase the number of products, and at the same time connect with the system of 3-5 star tourist accommodation facilities in key tourist areas of the province to open booths to display and introduce OCOP products. Thereby, not only contributing to bringing the province's OCOP products closer to tourists but also contributing to enriching tourism activities, affirming the value of destinations".
In recent years, many localities in the province have been promoting the connection of OCOP products with tourism activities. Up to now, a number of production facilities, display and introduction points of OCOP products have become familiar sightseeing and shopping destinations for tourists, such as: Lam Tham gai cake production facility (Tho Xuan); PuLuong Cuisine store (Ba Thuoc); Dang Khoa cordyceps product display store (Nga Son); Le Gia fish sauce (Hoang Hoa)...
Mr. Le Huu Lam, Lam Tham sticky rice cake production facility (Tho Xuan) said: “Recently, our facility has welcomed many tourist groups to visit and buy cakes as gifts. Therefore, along with production activities, we pay more and more attention to how to welcome, introduce and package products suitable as gifts for tourists. Therefore, in the reception area, we display some pictures of the production facility's activities and OCOP product certification. Along with that, visitors can also directly visit and listen to the introduction of the cake making process, so they feel very secure about the quality. We believe that tourism activities will be an important channel for our hometown's OCOP products to be widely promoted to customers, and at the same time, it is a way to approach new and potential markets for production facilities”.
In order for Thanh Hoa province's OCOP products to be widely known and trusted by domestic and foreign consumers and tourists, the Department of Culture, Sports and Tourism has sent an official dispatch to the management boards of tourist areas and destinations and tourism businesses in the province on introducing and promoting OCOP products to tourists. In particular, the Department of Culture, Sports and Tourism requests the management boards of tourist areas and destinations and tourism businesses in the province to coordinate in promoting and promoting to tourists the products classified as OCOP products of Thanh Hoa province. At the same time, prioritize the consumption, use, display and sale of OCOP products; or create conditions for production entities to send publications and items to promote, introduce and sell OCOP products at tourist areas and destinations, tourism service businesses to promote to tourists.
Article and photos: Hoai Anh
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