Digital technology highlights help Ca Mau Fertilizer accompany farmers

QRcode dance "Good harvest - good win" of the golden season of big win 2024

Comprehensive digital technology application

Ca Mau Fertilizer has been a pioneer in applying digital technology to all activities: production - business; products; communication and customer experience. In 2024, with the orientation of "Creating value: More sustainable, more prosperous", the brand focuses on three strategic spearheads: promoting investment; comprehensive digital transformation and sustainable development.

The product system is integrated with QRcode with dual benefits: Helping end consumers easily access product information while minimizing procedures for participating in current promotional programs. Accordingly, people only need to scan the QRcode on the product to access the necessary information, saving significant time compared to when there was no digital technology.

In the business sector alone, the giant digital data management system (DMS) helps store and intelligently process all customer information. With DMS, all steps of importing and exporting goods of the distribution network can be operated on one interface.

Farmers - end consumers have the fastest access to new agricultural information thanks to digital technology being promoted in communication. A diverse digital media channel ecosystem including fanpage, youtube, zalo, tiktok and website 4.0, modern communication methods are shown in major programs taking place throughout many years such as Golden Secret, Golden Season Wins Big...

In 2023, the company launched the first artificial human in the agricultural industry - Anh Hai Ca Mau, becoming a prominent brand in the program "Imprint 2023" broadcast by Vietnam Television.

Leverage to help farmers

According to the traditional communication mechanism, dissemination and penetration always take a large amount of time. However, thanks to digital technology, information can be transmitted quickly and accurately. This is the lever that allows brands to bring useful information values ​​to the community.

Through the digital technology ecosystem, farmers are updated daily with advanced knowledge about farming, tips on using fertilizers, growing experiences, and advice from experienced experts.

In particular, information is presented in many different forms, can be reviewed many times, convenient for sharing. Crop quality is thus improved positively, towards long-term prosperous development.

The brand's diverse YouTube channel guides farmers in effective farming.

The major barrier to activities accompanying farmers is the space factor. To overcome that barrier, the brand has applied multi-layered digital technology. It is a series of parallel activities, both trying to promote communication information on the digital ecosystem, combining the production of reports introducing agricultural cultivation secrets on reputable TV channels, and exploiting effective digital tools.

Thanks to this, people have access to rich information that can be applied immediately to the current crop season and continuously learn from reputable sources. A typical example is the program "Waking Up with the Golden Season" broadcast on VTV1 at 5:40 every Sunday, re-posted on digital media channels immediately after broadcasting.

Fast, convenient, and easy to access are the advantages of digital technology "leverage". Ca Mau Fertilizer has exploited and applied this leverage well over the years, to effectively accompany farmers with sustainable and prosperous golden seasons.

Source: https://tuoitre.vn/diem-nhan-cong-nghe-so-giup-phan-bon-ca-mau-dong-hanh-cung-nong-dan-2024093018165023.htm