Forum "Press - Business Accompanying for Sustainable Development" 2023

Further enhance the effectiveness of corporate communications

Speaking at the opening of the Forum, Editor-in-Chief of Economic and Urban Newspaper Nguyen Thanh Loi said: In recent times, besides the mainstream and positive information, there is still some information that is detrimental, even damaging to the reputation and brand of businesses.

The fundamental reason is that many businesses have not proactively provided information to the press, while some journalists take advantage of their role as social supervisors and critics to report inaccurate news, or take advantage of corporate violations to serve their own interests. So what is the solution for businesses to proactively provide information to press agencies and what should the press do to be more transparent in handling information?

The Press – Business Forum for Sustainable Development was organized by the Economic & Urban Newspaper on the afternoon of June 5.

Editor-in-Chief of Economic and Urban Newspaper Nguyen Thanh Loi said: The forum creates opportunities for press agencies, journalists, and businesses to discuss, analyze, and clarify the current situation and issues arising in practical activities regarding the relationship between the press and businesses; share working experiences, further improve the effectiveness of business communications; affirm the role of the press as a bridge between the State and businesses. Promote economic development propaganda, build an effective business communications strategy, thereby building a sustainable economic development for a prosperous Vietnam.

At the forum, Director of the Hanoi Department of Information and Communications Nguyen Viet Hung said that in this context, the press and media play a very important role in the development of businesses and entrepreneurs, being a companion, supporting and promptly encouraging the production and business activities of businesses and ready to stand by businesses to share difficulties. It can be said that "sharing the same fate" is the way that the press and businesses need to do most at this time to overcome difficulties and develop together.

The press is also an important and necessary information channel, contributing to the success of businesses, not only as a bridge to promote product brands, product quality, sales methods and product consumption... but also as a channel to provide information for businesses to grasp customer needs, information from partners, the development of domestic and foreign markets, thereby making appropriate decisions for the development of businesses...

Director of Hanoi Department of Information and Communications Nguyen Viet Hung spoke at the forum.

Through the press, typical business faces, reputable enterprises, effective production and business models, sustainable business management methods, and adaptation to the new era market economy have been widely disseminated. Policy dialogue programs, and solutions to difficulties and obstacles faced by enterprises have been promptly reported by press agencies from the central to local levels.

Press and businesses unite in a friendly and humane spirit for the common good

Speaking at the forum, Mr. Mac Quoc Anh - Vice President, General Secretary of the Hanoi Association of Small and Medium Enterprises (Hanoisme) said that the press also plays a role in supporting businesses, requiring attention, speaking up, and making recommendations to build open policies, promote brands, products, etc.

To do so, the press and businesses must have a symbiotic relationship. Businesses must provide information to the press, and Hanoisme, in its role, will coordinate with the press to spread typical businesses and effective business models for replication.

Mr. Mac Quoc Anh emphasized: "Clearly, official information in the press has become a fulcrum for businesses to confidently conduct production and business. In addition, the relationship between the press and businesses is also reflected in the companionship in brand building and product promotion activities."

Journalist Nguyen Hong Vinh - former member of the Party Central Committee, former Deputy Head of the Central Propaganda Department, former Editor-in-Chief of Nhan Dan Newspaper, former President of the Vietnam Journalists Association spoke at the forum.

Sharing at the forum, journalist Nguyen Hong Vinh - former member of the Party Central Committee, former Deputy Head of the Central Propaganda Department, former Editor-in-Chief of Nhan Dan Newspaper, former Chairman of the Vietnam Journalists Association said that the Press accompanies businesses to move towards humanistic factors, many contents in the Party Congress documents also emphasize the human factor and businesses as the center. The Party assesses that businesses have a particularly important position in the development of the country. The Press is the mouthpiece of the Party, the State, and socio-political organizations, if we do not properly promote the development of businesses, it will be a shortcoming.

"The 2023 Forum on Press - Business Accompanying for Sustainable Development" is very meaningful for the development of the press and the development of businesses. The opinions of businesses are very realistic and practical for the press... I always hope that the press and businesses will continue to have a close relationship in the spirit of friendliness and humanity for the common interests of the community and the country" - journalist Nguyen Hong Vinh emphasized.

Also at the forum, many businesses said that the relationship between businesses and the press is a symbiotic relationship, always accompanying, going hand in hand, supporting each other to develop together. Affirming that the press is a bridge to connect the activities of businesses in general with the people, economic and social components, thereby promoting the development of businesses in the general flow of the economy.

The Editorial Board of Economic and Urban Newspaper presented gifts to the accompanying units.

Also at the forum, the Editorial Board of Economic and Urban Newspaper signed a memorandum of understanding on media cooperation with representatives of the Vietnam Association of Small and Medium Enterprises Entrepreneurs and representatives of a number of businesses.

Source: https://www.congluan.vn/dien-dan-bao-chi--doanh-nghiep-dong-hanh-vi-su-phat-trien-ben-vung-nam-2023-post250444.html