“Experience bag” price 99,000 VND
After days of causing a storm online with the first livestream series on January 9 on the TikTok channel Thai Cong TV selling luxury goods worth up to billions of VND, businessman Thai Cong suddenly switched to selling a very popular item: "experience" bags priced at 99,000 VND/piece.
Thai Cong’s “experience” bag is a simple, lightweight, and multi-purpose fabric tote bag. The bag is printed with the words “Knowledge - Experience - Experience” and is priced at “everyone has the opportunity to buy”.
The line is also the slogan that designer Thai Cong continuously sent to viewers in the previous days and became a trend on social networks.
The “experience” bag was sold live on livestream, sold out after a day and then sold directly at the businessman’s business headquarters, on Hai Ba Trung Street, Ho Chi Minh City with a warning for customers to line up and park their vehicles elsewhere and then walk there. The number of people coming to buy the bag was very large, including many young people.
The reason why businessman Thai Cong switched to offline sales right at the company headquarters may be because the shopping cart on TikTok was temporarily locked after the number of bag orders reached the daily limit.
Designer Thai Cong also explained that the reason for switching to selling cloth bags for 99,000 VND/piece was because after opening a livestream to sell luxury goods, people could only watch but not buy. Therefore, this businessman came up with a way to create a product that everyone could own.
The bag has a simple design, white color and has a rectangular box for Thai Cong to sign for customers. The signing, according to the businessman, is to send a message to fans, especially young people, that if you want to develop yourself, you need to cultivate knowledge. Or parents can teach their children that if they want to be successful and rich like Thai Cong, they need knowledge.
On the afternoon of January 12, Mr. Thai Cong also rolled out the red carpet to welcome young people to buy bags.
This businessman also revealed that the shippers said that no other point of sale has shipped so many goods in one day. In the clip, piles of boxes and bags are stacked up to a meter high, possibly up to several hundred, waiting to be shipped to customers.
It can be seen that the “experience” bag of businessman Thai Cong has nothing special and is cheap. However, it sold like hotcakes after this designer caused a fever, went viral on social networks with luxury items, sky-high prices a few days before.
The first day businessman Thai Cong livestreamed to sell luxury goods on TikTok Shop was January 9. At the end of the livestream, Thai Cong was ranked in the top "TikTok creators" in Vietnam with very impressive statistics such as: Hashtag #ThaicongTV reached nearly 1 billion views; millions of people sent hearts, millions of views, tens of thousands of comments and shares...
In fact, the media also reported that designer Thai Cong's business with a capital of several billion VND often suffered losses.
Livestream selling luxury goods, rushing to sell 99k bags on the sidewalk to collect money
On Thai Cong's clips, many people commented that this was one of his marketing tricks.
Some people say that if you want to “learn marketing, you should learn from him.” Thai Cong has created a special attention on social networks with luxury sales events on the TikTok platform.
In fact, luxury goods corporations around the world usually do not sell high-value products to the rich online. Previously, Thai Cong Vietnam was the same. However, the sudden change in his approach has attracted special attention from the online community.
Selling very familiar and everyday items, such as vases, cups, fruit baskets or ice tongs for tens of millions, tens of millions, hundreds of millions, up to billions of dong per product,... is really shocking information, making many people curious.
The livestreams spread quickly, thanks to which the products as well as the name of the businessman who is said to have a rich and luxurious life - became famous.
Mr. Thai Cong's statements and explanations also caused controversy throughout cyberspace.
According to him, the value of a product can differ hundreds of times because "there is both culture and sophistication in each product". His target is the 10% of the 1% richest people in Vietnam.
The popularity of businessman Quach Thai Cong in recent days is clear, but when will he achieve his goal of reaching 10% of the 1% richest people in Vietnam is still a question?!
However, the sale of the “bag of experience” could be a lucrative deal for the designer, who has long worked as a magician in Germany.
Designer Thai Cong's popularity across TikTok is also a success in this unprecedented sales tactic.
Previously, the livestream selling herbal shampoo of the war god Ha Linh online at the "discounted" price of 11,000 VND/bottle also brought fame to the brand. Although there were consequences after the above marketing trick, it generally brought success to the business.
For Thai Cong TV, after the 99,000 VND "experience" bag, what will be the next action?
Will this German-Vietnamese businessman continue with low-priced, primarily spiritual products? Or will he focus on his original goal of expensive luxury goods - items that are usually sold in polite, formal environments, in very small quantities, not mass-produced like on TikTok or Facebook?
The recent and upcoming viral livestream series aims to help the public know more about high-end products and luxury brands associated with the name Thai Cong. Those interested in the 99,000 VND “experience” bag may not be the target customers, but they will also contribute to spreading the Thai Cong brand that this businessman is aiming for. Up to this point, many people have known the name of this businessman.
Or is this to prepare for another scenario: Thai Cong TV will move forward to promote famous brands in the world?
Every answer is intriguing.
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